No topic Essay Example | Topics and Well Written Essays - 250 words

No point - Essay Example Reliability is another critical quality for a client care agent. On the off chance that the clients can't have confidence in what the delegate is stating, they won't wish to execute with him. Consequently, one must not make bogus or overstated cases, and should just guarantee what they can convey. A client care delegate should consistently be amiable and tolerant. They should abstain from getting upset, regardless of whether the client is setting unjustifiable expectations. They should listen to the client, and give close consideration to their necessities and needs. After their necessities are built up, the client support delegate should react politely and disclose to the client in detail, what he has asked about. Also, a client care delegate must have the option to tackle issues in a snappy and proficient way. They should be adaptable and obliging to the customers’ needs. I have been working in the client assistance field for a long time at this point, which has supplied me with a remarkable cognizance of how to manage clients. This involvement with the field will be an extraordinary bit of leeway for me while connecting with people. I am a dedicated individual and will have no second thoughts about investing additional push to guarantee consumer loyalty.

Night World Soulmate Chapter 11 Free Essays

Hannah mixed. She ambiguously felt that something wasn't right, something required doing. At that point she recollected. We will compose a custom exposition test on Night World : Soulmate Chapter 11 or then again any comparative theme just for you Request Now The vehicle! She needed to remain wakeful, needed to keep the vehicle out and about. . . Her eyes flew open. She was at that point off the street. The Ford had gone wandering over the open prairie, where there was nearly nothing to hit with the exception of sagebrush and tumble-weeds. It had wound up with its front guard against a thorny pear, twisting the prickly plant at an incomprehensible edge. The night was extremely peaceful. She glanced around and found that she could see the light of Chess’s house, behind her and to one side. The motor was off. Hannah turned the key in the start, however just got a pounding sound. Presently what? Would it be advisable for me to get out and walk? She attempted to focus on her body, to make sense of how she felt. She should feel awful all things considered, she’d lost blood and gulped who realized what sort of toxic substance from Thierry’s veins. Be that as it may, rather she just felt unusually woozy, marginally marvelous. I can walk. I’m fine. Clutching her length of dowel, she escaped the vehicle and headed toward the light. She could scarcely feel the unpleasant ground and the bluestem grass under her feet. She had approached a hundred yards toward the light when she heard a wolf wail. It was such an unmistakable sound-thus mixed up. Hannah halted abruptly. For a wild second she thought about whether coyotes cried. In any case, that was ludicrous. It was a wolf, much the same as the wolves that had assaulted her at Paul’s. Furthermore, she didn’t have anything made of silver. Simply continue strolling, she thought. She didn’t need the cool breeze voice to reveal to her that. Indeed, even in her dizzy state, she was terrified. She’d seen the viciousness of teeth and paws close up. Also, the piece of her that was Hana of the Three Rivers had a gut-profound dread of wild creatures that the socialized Hannah Snow would never start to approach. She grasped her stick in a damp palm and continued strolling terribly. The cry sounded once more, so close that Hannah hopped inside her skin. Her eyes dashed, attempting to pick protests out in the obscurity. She felt as though she could see better than expected around evening time could the vampire blood have done that? Be that as it may, even with her new vision, she couldn’t spot anything moving. Her general surroundings was abandoned and shockingly peaceful. Furthermore, the stars were extremely far away. They blasted in the sky with a virus blue light as though to show how far off they were from human undertakings. I could kick the bucket here and they’d go directly on sparkling, Hannah thought. She felt little and very irrelevant and alone. And afterward she heard a breath drawn behind her. Amusing. The wolf yells had been so uproarious, and this was so soft†¦ but it was significantly more startling. It was close-cozy. An individual sound that revealed to her she certainly wasn’t alone. Hannah spun with her stick held prepared. Her skin was creeping and she could feel a wash of corrosive from her stomach, yet she intended to battle for her life. She was at one with the cool breeze voice; her heart was dim and cold and steely. A tall figure was remaining there. Starlight reflected off pale fair hair. Thierry. Hannah leveled her stick. â€Å"What’s the issue? Return for more?† she stated, and she was satisfied to discover her voice consistent. Imposing, yet consistent. She waved her stick at him to show what sort of â€Å"more† she implied. â€Å"Are all of you right?† Thierry said. He appeared to be unique from the last time she’d seen him. His demeanor was unique. His dull eyes appeared to be thoughtful once more, the kind of articulation a star may have in the event that it thought about whatever was going on underneath it. Unendingly remote, however boundlessly dismal, as well. â€Å"Why should you care?† An influx of tipsiness experienced her. She warded it off-and saw that he was venturing toward her, hand connecting. She got the stick ready to the specific degree of his hand, an inch from his palm. She was intrigued with herself for how quick she did it. Her body was moving the way it had with the werewolves, instinctually and easily. I guess I had an actual existence as a warrior, she pondered. I think that’s where the cool breeze voice originates from, just the manner in which the gem voice originates from Hana of the Three Rivers. â€Å"I do care,† Thierry said. His voice said he didn’t anticipate that her should trust it. Hannah giggled. The blend of her dazedness and her body impulse was having an odd impact. She felt recklessly, moronically pompous. Possibly this is the thing that alcoholic feels like, she thought, her brain meandering once more. â€Å"Hannah-â€Å" Hannah made the stick whistle noticeable all around, preventing him from coming any nearer to her. â€Å"Are you crazy?† she said. There were tears in her eyes. â€Å"Do you imagine that you can simply assault me and afterward return what's more, state I’m sorry’ and it’s all going to be alright? All things considered, it isn’t. On the off chance that there was ever anything between us, it’s all over at this point. There is no second chance.† She could see his face tense. A muscle jerked in ~ his tight jaw. In any case, the most interesting thing was that she could have sworn he had tears in his eyes, as well. It rankled her. How could he profess to be harmed by her, after what he’d done? â€Å"I despise you.† She spat the words with a power that alarmed even her. â€Å"I don’t need you. I don’t need you. What's more, I’m letting you know for the third time, get the hellfire far from me.† He had opened his mouth as though he were going to state something, yet when she got to ‘I don’t need, you,’ he out of nowhere shut it. At the point when she completed, he turned away, over the shortgrass prairie. â€Å"And possibly that’s best,† he said imperceptibly. â€Å"For you to keep away?† â€Å"For you to abhor me.† He took a gander at her once more. Hannah had never observed eyes that way. They were unthinkably inaccessible and broke and still†¦ like the harmony after a war that slaughtered everybody. â€Å"Hannah, I came to reveal to you that I am going away,† he went on. His voice resembled his eyes, bloodless what's more, extinguished. â€Å"I’m returning home. I won’t trouble you once more. What's more, you’re right; you don’t need me. You can carry on with a long and upbeat existence without me.† In the event that he anticipated that her should be intrigued, she wasn’t. She wouldn’t accept words from him any longer. â€Å"There’s only one thing.† He dithered. â€Å"Before I go, OK let me take a gander at you? At your neck. I need to ensure that†-another passing faltering â€Å"that I didn’t hurt you when I assaulted you.† Hannah chuckled once more, a short, sharp bark of a giggle. â€Å"How dumb do you think I am? That is to say, really.† She chuckled again and heard an edge of delirium in it. â€Å"If you need to accomplish something for me, you can turn around and go. Leave forever.† â€Å"I will.† There was such a great amount of strain all over. â€Å"I guarantee. I’m simply stressed over you getting inside before you faint.† â€Å"I can deal with myself. I don’t need any assistance from you.† Hannah was feeling dizzier continuously, however she made an effort not to allow it to appear. â€Å"If you would simply leave, I’ll be fine.† Truth be told, she knew she wasn’t going to be fine. The dark spots were amassing before her eyes once more. She was going to pass out soon. At that point I’d better beginning for Chess’s, she thought. It was craziness to walk out on him, however it was more terrible madness to remain here until she crumbled at his feet. â€Å"I’m leaving now,† she stated, attempting to sound clear and exact and dissimilar to somebody who was going to fall over oblivious. â€Å"And I don’t need you to follow me.† She turned and began strolling. I won't black out, I won't swoon, she let herself know dismally. She swung her stick and attempted to take full breaths of the cool night air. However, tufts of grass appeared to be attempting to stumble her with each progression and the whole scene appeared to shake each time she gazed upward. I †¦ will†¦ not†¦ black out. She realized her life relied upon it. The ground appeared to be rubbery now, as though her feet were sinking into it and afterward bouncing back. Furthermore, where was the light that checked Chess’s house? It had by one way or another gotten over to one side of her. She adjusted her course and discovered. I won't faint†¦. And afterward her legs basically softened. She didn’t have legs. The remainder of her fell gradually toward the ground. Hannah figured out how to dampen her fall with her arms. At that point everything was still and dull. She didn’t go out totally. She was gliding in haziness, feeling woozy despite the fact that she was lying down, when she detected somebody close to her. No, she thought. Get the stick. He’ll nibble you; he’ll execute you. Be that as it may, she couldn’t move. Her hand wouldn’t comply with her. She felt a delicate hand get over her hair her face. No †¦ At that point a touch on her neck. However, it was just delicate fingers, running gently over the skin where she’d been chomped today around evening time. They felt like a doctor’s fingers, investigating to analyze. She heard a moan that seemed like alleviation, and afterward the fingers trailed away. â€Å"You’ll be all right.† Thierry’s voice went to her delicately. She understood he didn’t figure she could hear him. He thought she was oblivious. â€Å"As long as you avoid vampires for the following week.† Was that a danger? Hannah didn’t comprehend. She prepared herself for the penetrating torment of teeth. At that point she felt him contact her once more, simply his fingertips brushing her face. The touch was so limitlessly delicate. So delicate. No, Hannah thought. She needed to move, to ki

Leadership @ MIT

Leadership @ MIT I did some ~leadership~ in high school, as Im sure many of you did. Maybe your experiences were similar to mine; probably a lot of them were, tbh, since I followed a very typical path. In middle school and freshman year, I joined some clubs, learned a lot, and had fun; sophomore and junior year, I stuck with the clubs I cared about the most and learned more about them and how they worked. Senior year, I was In Charge: the clubs took over my life, and I spent lots and lots of my time and energy planning events and teaching kiddos. By the end of senior year, I was super burned out and ready to move on, and although I still talk to the younger students I met through those clubs, Im barely involved at all with their actual day-to-day workings. Sound familiar? Theres nothing necessarily wrong with this path; through my extracurricular involvement in high school, I learned a lot, both about my clubs topics themselves (#Classics4lyfe) and about how to mentor younger people and run large groups. I had a ton of fun, met my girlfriend and some of my best friends, and was given an outlet for my energy and creativity that my classes didnt always offer. But at the same time, there were downsides. By the end of senior year, I was exhausted and desperately needed a break.01 Which I didnt really get, because I worked a job all summer. Dont do this if you can avoid it, kids! Summer before freshman year = time to relax. Then, I moved to Boston, making me pretty unavailable to help the younger students who now run my clubs. I experienced this dynamic, too, when I was the younger student, and it was sometimes really difficult for example, when my predecessor hadnt left good enough records and I didnt know how to do a traditional task, or when my predecessor was officially the one in charge for one more month, but in effect, they had already checked out. In high school, I thought this was just the way things were. Life is hard; get used to it. And then I came to MIT, and I realized that there was so much more to the world than I thought there was.02 this is true with respect to many things. maybe i will make a post compiling them all some day At MIT, or at least in the little corners of it Ive seen, the leadership trajectory is nothing like this; it takes a shape I honestly never imaged in high school. At MIT, freshmen get to do things! Freshmen get to be the president of their a cappella group, or run an ESP program, or be in charge of running their dorms CPW events, or work with administrators to help review and update our housing policies and these things are common, encouraged, and in some cases even tradition. How do we make this work? Whats preventing all of us freshmen from biting off more than we can chew and drowning? Well, to be honest, it sometimes happens (it sometimes happens to everyone; thats the MIT Experience TM), and I do think there are some positions that might really require a years worth of familiarity with the Institute. But the real secret here is: upperclassman and alumni involvement. When freshmen take on more leadership roles, older students dont get as burned out; they stick around for mentorship, and to field a barrage of questions like When was this due last year?, Should I mention X or just Y in my email?, and Do we  always spend $1,000 on this? MIT has a culture of alumni involvement, aka people not just blowing the popsicle stand after four years and then only interacting to donate money to the corporation, and I think thats not necessarily present at all undergrad institutions. Plus, we have a robust grad school and we live in a big city; people often stick around for a few years after graduating, whether to get more education or simply because their job is here. Lots of those people just keep on showing up, supporting their old groups at events and pitching in when help is needed. So although freshmen may be in charge, in reality, our support system is much, much stronger than it was when I was In Charge (with capitals!) in high school. I think that this is one facet, perhaps a less-often recognized one, of MITs unique mentality, which I have just now coined sink or swim with support. (And, like, Im not claiming that its always like this sometimes the support isnt there, and thats obviously Bad. What Im describing is MIT at its best.) Here, you have room to try and fail: to tackle hard psets, to sign up for difficult classes, to try out roles for which you might have little experience. Many of us learn from this that our abilities are greater than we thought them to be, and succeed where we had worried we would fail. But if we do fail, there are office hours; there is a very late drop date; there are older students who can advise and teach you. And with this safety net, I personally, at least, feel more able to take a chance when I do not know if I will reach my goal Im able to stretch my failure muscles instead of only ever trying things I know I can do, and never finding out what else I might be capable of. So, uh, catch me at my a cappella groups concert on Friday?!?!? I will be the one holding the thirty-six servings of mac and cheese I just ordered on Amazon, handing out the skit scripts, humming my music so I dont forget it, and trying not to lose my mind. 3 Post Tagged #leadership Which I didn't really get, because I worked a job all summer. Don't do this if you can avoid it, kids! Summer before freshman year = time to relax. back to text ? this is true with respect to many things. maybe i will make a post compiling them all some day back to text ?

Using the Spanish Verb Saber

Saber is a common verb whose basic meaning is to have knowledge or to have knowledge of. Although it is often translated as to know, it should not be confused with conocer, which also is often translated as to know. The basic meaning of saber can be seen most clearly when it is followed by a noun or a phrase functioning as a noun:  ¿Sabe alguien los horarios de los buses desde el aeropuerto? Does anyone know the times of the buses from the airport?Nuestra presidente no sabe inglà ©s. Our president doesnt know English.No se sabe mucho de su muerte. Not much is known about his death.Sà © bien la verdad. I know the truth well.Nunca sabemos el futuro. We never know the future. When followed by an infinitive, saber often means to know how: El que no sabe escuchar no sabe entender. The one who doesnt know how to listen doesnt know how to understand.No saben escribir en cursiva. They dont know how to write in cursive.El problema era que los dos no sabà ­amos nadar. The problem was that the two of us didnt know how to swim. Saber can mean to find out. This is especially true when it is used in the preterite tense: Supe que todos tenemos cosas en comà ºn. I found out that all of us have things in common.Nunca supieron que estaban equivocados. They never found out that they were mistaken. In context, saber can be used to say to have news about someone or something: No sà © nada de mi madre. I dont have any news about my mother. The phrase saber a can be used to indicate what something tastes like: Yo no he comido iguana, pero se dice que sabe a pollo. I havent eaten iguana, but they say it tastes like chicken. Remember that saber is conjugated irregularly.

The Complex Process of Astronaut Training

Internet Exercises Appendix Chapter 1 Free Essays

INTERNET EXERCISES APPENDIX Chapter 1: Marketing’s Role in the Global Economy Internet Exercise: Wal-Mart You can check out the on-line shopping experience of Wal-Mart on the Web by going to www. wal-mart. com and clicking on â€Å"Go Shopping. We will write a custom essay sample on Internet Exercises Appendix Chapter 1 or any similar topic only for you Order Now † For related discussion in the Basic Marketing text, see page 8. Internet Exercise: ONSALE Auction Supersite The ONSALE Auction Supersite features a number of on-line auctions in which different sellers auction off computer, consumer electronics, and other products to buyers. Visit the web site at www. onsale. com and review an open auction for a consumer electronics product. What are the advantages and disadvantages of this market for sellers? For buyers? For related discussion in the Basic Marketing text, see page 17. Internet Exercise: World Trade Organization The World Trade Organization is a very important force behind the global move toward free trade, but sometimes there are still disputes. Go to the WTO web site at www. wto. org and find out how the WTO settles disputes. Do you think that this procedure favors the developed nations, the less-developed nations, or neither? Give your thinking. For related discussion in the Basic Marketing text, see page 22. Chapter 2: Marketing’s Role within the Firm or Nonprofit Organization Internet Exercise: L. L. Bean The L. L. Bean web site (www. llbean. com) offers consumers a lot of information, including information about national parks. Do you think that this helps Bean to build relationships with its target customers? For related discussion in the Basic Marketing text, see page 40. Internet Exercise: Lilly Lilly, the pharmaceutical company, makes the effort to be socially responsible. To find out more about Lilly’s corporate citizenship, go to the Lilly home page (www. lilly. om) and click on company information and then click on corporate citizenship. For related discussion in the Basic Marketing text, see page 42. Chapter 3: Focusing Marketing Strategy with Segmentation and Positioning Internet Exercise: McDonald’s McDonald’s has about 22,000 restaurants in 109 countries. Go to its web site, www. mcdonalds. com, and determine what country is its largest market out side the U. S. Do you think it offers more or less opportunity for future growth than the U. S.? For related discussion in the Basic Marketing text, see page 67. Internet Exercise: Marriott Courtyard by Marriott targets business travelers. Visit the Marriott web site, www. marriott. com, and write down what you think are the qualifying and determining dimensions for a businessperson choosing Courtyard over Marriott’s other hotel options. For related discussion in the Basic Marketing text, see page 81. Chapter 4: Evaluating Opportunities in the Changing Marketing Environment Internet Exercise: Tupperware If you were a new marketing manager at Rubbermaid, you might be interested in finding out more about Tupperware, an important competitor in some markets. What type of relevant information could you get by going to the Tupperware web site, (www. tupperware. com)? For related discussion in the Basic Marketing text, see page 101. Internet Exercise: Consumer Reports The Consumer Product Safety Commission sometimes requires auto makers to issue recalls. However, not all consumers learn about the recalls. Go to the Consumer Reports web site (www. consumerreports. com/recalls) and check to see if there has been a recall on a year and model of car or truck that is of interest to you (say, one owned by your family). For related discussion in the Basic Marketing text, see page 110. Chapter 5: Demographic Dimensions of Global Consumer Markets Internet Exercise: CIA’s World Factbook Visit the web site for the CIA’s World Factbook (www. odci. gov/cia/publications/factbook) and compare the profile data for Canada and Australia. How are they similar and how are they different? For related discussion in the Basic Marketing text, see page 133. Internet Exercise: JNCO Revatex grew rapidly when its wide-leg JNCO brand jeans became a hit with teens. Do you think that its web site (www. jnco. com) does a good job appealing to teens? Why? For related discussion in the Basic Marketing text, see page 138. Chapter 6: Behavioral Dimensions of the Consumer Market Internet Exercise: SRI’s VALS Go to the SRI Internet site (http://future. sri. com), click on VALS, and then click on â€Å"direct to the survey† to review the VALS questionnaire. If you wish, complete the short questionnaire on-line. SRI will provide you with your VALS profile. For related discussion in the Basic Marketing text, see page 164. Internet Exercise: GAP To make it easier for consumers to visualize how certain fashions will look together, the GAP’s web site (www. gap. com) has a â€Å"get dressed interactive† feature. Go the GAP web site and check out this feature. Do you think that it makes it easier to evaluate a potential purchase? For related discussion in the Basic Marketing text, see page 173. Chapter 7: Business and Organizational Customers and Their Buying Behavior Internet Exercise: Computer Discount Warehouse At the Computer Discount Warehouse web site (www. cdw. com) a buyer can easily compare the features and prices of competing products. Click on desktop computers and then on the CDW Compare feature to do a comparison of two â€Å"high end† computers from two different manufacturers. How helpful would this analysis be if you were a computer buyer? For related discussion in the Basic Marketing text, see page 187. Internet Exercise: Thomas Register The Thomas Register has a very comprehensive database of firms at its web site (www. thomasregister. com). Click on search and it will prompt you to register. After you register (it’s free), search by product/service on the keyword welding. How could the information provided by your search help you if you sold a product that was used by firms in the welding industry? How could it help you if you were a buyer looking for a supplier of welding products? For related discussion in the Basic Marketing text, see page 199. Chapter 8: Improving Decisions with Marketing Information Internet Exercise: Yahoo Assume that your boss has asked you to do a customer satisfaction survey. As part of a situation analysis, you want to get ideas about what others have done in this area. Go to the web site for the Yahoo search engine (www. yahoo. com). In the dialogue box type â€Å"customer satisfaction survey† (include the quote marks) and click on search. Look at some of the web sites identified. How helpful is this ? How could it be improved? For related discussion in the Basic Marketing text, see page 222. Internet Exercise: Perseus Perseus Development Corporation sells software that allows a user to create on-line questionnaires that can be distributed by e-mail or used on the Internet. To see samples of on-line questions, go to the Perseus web site (www. perseus. com) and then click on Survey Samples. Do you think that it’s more convenient for a consumer to complete a survey on-line or with pencil and paper? For related discussion in the Basic Marketing text, see page 227. Chapter 9: Elements of Product Planning for Goods and Services Internet Exercise: Procter Gamble Go to the Procter Gamble web site (www. pg. com) and click on PG Products. Find out the brand names of the different shampoos that PG makes. How are the different brands positioned and what target markets do they appeal too? For related discussion in the Basic Marketing text, see page 259. Internet Exercise: FDA The FDA’s web site has a page on the new food label requirements that proclaims â€Å"grocery store aisles have become avenues to greater nutritional knowledge. Go to that page at Internet address (www. fda. gov/opacom/backgrounders/foodlabel/newlabel. html) and review the actual label requirements. Do you use this information in deciding what products to buy? For related discussion in the Basic Marketing text, see page 262. Chapter 10: Product Management and New-Product Development Internet Exercise: WebTV A number of software, hardware, and programming firms are workin g on products that deliver Internet information via TV. Explore the WebTV web site (www. webtv. com) to find out about one aspect of this idea. Do you think that many people will be interested in quickly adopting WebTV? How does it stack up when you consider the characteristics of an innovation reviewed above? For related discussion in the Basic Marketing text, see page 275. Internet Exercise: Marketing Intelligence Service Marketing Intelligence Service, Ltd. is a U. S. -based firm that tracks new consumer packaged goods–both successes and failures. Go to its web site (ourworld. compuserve. com/homepages/mktgintelsvc) and click on the What’s New button and then review its selections for new product innovations of the year. Do you think that these products offer customers superior value, or are they just me-too imitations? For related discussion in the Basic Marketing text, see page 283. Chapter 11: Place and Development of Channel Systems Internet Exercise: Gateway Gateway is a computer company that uses direct distribution to its customers in the U. S. Go to the Gateway web site (www. gateway. com) and think about how it is organized. Given that Gateway doesn’t use different channels of distribution to reach different types of customers, how does it segment the market? For related discussion in the Basic Marketing text, see page 301. Internet Exercise: Avon Avon sells cosmetics and other products through independent sales representatives (agents) and also though a catalog (both on-line and printed). Review the Avon web site (www. avon. com). Do you think that Avon’s independent sales representatives would view the web site as competing for their customers’ purchases and a source of conflict or would they think that it helps them promote the product and identify new prospects? Explain your thinking. For related discussion in the Basic Marketing text, see page 317. Chapter 12: Distribution Customer Service and Logistics Internet Exercise: Virtual Logistics Directory Large corporations often turn to other firms that specialize in logistics–transportation and warehousing services, consultants, developers of computer systems, and the like–to help implement the physical distribution aspects of their marketing strategies. The web site of the Virtual Logistics Directory (www. logisticdirectory. com) lists many logistics specialists and what they do. Go to the web site and select the Integrated Logistics category. Review the descriptions of some of the firms listed, and then pick one. Explain why a large corporation with a logistics problem might seek its help rather than just trying to tackle the problem internally. For related discussion in the Basic Marketing text, see page 329. Internet Exercise: North Carolina Ports Authority A firm that is just starting to export to international markets may want help figuring out what shipping services are available. The North Carolina Ports Authority’s web site (www. ncports. com) helps provide such information. Go to the web site, select Port Services, and review the different firms and agencies that might be able to provide you with help if you had to ship a large quantity of furniture to the Middle East. Identify an organization from those listed that you might want to contact first, and indicate why. For related discussion in the Basic Marketing text, see page 334. Chapter 13: Retailers, Wholesalers, and Their Strategy Planning Internet Exercise: INTERSHOP INTERSHOP Communications develops and sells software that companies use to create â€Å"virtual stores† for Internet retailing. For example, it allows a seller to create an on-line catalog that is easy for consumers to use and it has tools for analyzing sales and keeping track of customers. Go to the firm’s web site (www. intershop. com) and select Products. Review the information provided. (If your computer is equipped to view RealVideo video, you might also want to watch the demo. ) Do you think it would be easier for consumers if all Internet sellers used a common system, such as this one, rather than coming up with many different arrangements? Briefly explain your thinking. For related discussion in the Basic Marketing text, see page 359. Internet Exercise: Fastenal Visit the Fastenal web site (www. fastenal. com). Check out the different aspects of the Fastenal web site. Give examples of ways that the web site is intended to help Fastenal’s customers and suppliers. For related discussion in the Basic Marketing text, see page 370. Chapter 14: Promotion–Introduction to Integrated Marketing Communications Internet Exercise: Sony Sony produces a very wide variety of products. Does the information available on the web site (www. sony. com) appear to be part of an integrated marketing communications effort? Explain your thinking. For related discussion in the Basic Marketing text, see page 386. Internet Exercise: Campbell’s Soup Visit the Campbell’s Soup web site (www. campbellsoup. com). Does the web site make it easy for you to get information? Does it make you want to spend more time and get more information? Explain your answer. For related discussion in the Basic Marketing text, see page 395. Chapter 15: Personal Selling Internet Exercise: Motivating Tape Company The Motivating Tape Company sells various sales training videos. Go to the firm’s web site at www. achievement. com and then scroll down and select Sales Training. Review the list of sales training videos offered. If a sales manager were going to rely on some of these tapes for training people just moving into a sales career, what key areas of sales training would he have to cover by some other approach? For related discussion in the Basic Marketing text, see page 427. Internet Exercise: Symantec Symantec is the maker of various software products, including ACT! personal management software that is used by many salespeople to organize information about their customers, sales calls, and tasks they need to do. Visit the ACT! web site (www. ymantec. com/act) for information about this product. Give a few specific examples of ways that a salesperson could use ACT! to build better relationships with customers. For related discussion in the Basic Marketing text, see page 431. Chapter 16: Advertising and Sales Promotion Internet Exercise: NarrowCast Media NarrowCast Media is an Internet firm that provides services for firms that want to advertise on t he Internet and also for web sites that host Internet advertising. Go to its web site (www. narrowcastmedia. com) and read about NarrowCast Media’s various services. Briefly describe the main benefits it provides for advertisers and the main benefits it provides for host sites. For related discussion in the Basic Marketing text, see page 455. Internet Exercise: Catalina Marketing Catalina Marketing Corporation is a supplier of in store, electronic scanner activated consumer promotions. Go to the Catalina web site (www. catalinamktg. com) and select Manufacturer Solutions, then review information about its Sampling Programs. Briefly describe, in your own words, how the sampling program works and describe a situation in which a manufacturer might find it useful. For related discussion in the Basic Marketing text, see page 468. Chapter 17: Pricing Objectives and Policies Internet Exercise: International Currency Converter Xenon Laboratories has set up a web site with a system that uses current exchanges rates to convert one country’s currency to another. Go to the web site (www. ausmall. com. au), scroll down to the reference section, and click on International Currency Converter. How much is a $100 U. S. worth now in Thai bhats, British pounds, and German marks? How do those number compare with June of 1998 (See Exhibit 17-6)? For related discussion in the Basic Marketing text, see page 486. Internet Exercise: ValuPage Catalina, a firm that specializes in targeted sales promotions, set up an on-line system called â€Å"ValuPage. † Consumers can print out a sheet with a list of discounts that sponsoring supermarkets redeem with â€Å"web bucks†Ã¢â‚¬â€œwhich the consumer can then use for any future purchase at the store. Go to the web site (www. supermarkets. com), enter your zip code, and review the system. Do you think this system will be more or less susceptible to fraud than regular coupons? Explain your thinking. For related discussion in the Basic Marketing text, see page 492. Chapter 18: Price Setting in the Business World Internet Exercise: Sporting Auction Evergreen Information Technology launched an Internet auction site for many different categories of sporting goods. Go to the auction web site (www. sportingauction. com) and review the activities in two auction categories, one for a sport that is in season and another sport that is not. For example, you might compare snowboarding and golfing. Do you think that season makes a difference in the bidding activity? Explain your thinking. For related discussion in the Basic Marketing text, see page 524. Internet Exercise: Tiffany Tiffany Co. is widely recognized as one of the world’s premiere jewelers. It commands high prices for what it offers. Go the Tiffany web site (www. tiffany. com) and review the different sections. Do you think that the web site communicates superior customer value to the Tiffany target market? Explain your opinion and point to specific aspects of the web site that support your view. For related discussion in the Basic Marketing text, see page 528. Chapter 19: Implementing and Controlling Marketing Plans: Evolution and Revolution Internet Exercise: BaRaN Systems BaRaN Systems Ltd. has developed a software product called SQC for Excel that works with the Microsoft Excel spreadsheet program and makes it easy to do the types of analysis that are useful for quality management. Go to its web site (www. baran-systems. com) and click on the link for SQC for Excel and then at that web page scroll down and look at the â€Å"quick tour† section. What is it about the graphs that makes it easy to see which areas need special attention? For related discussion in the Basic Marketing text, see page 544. Internet Exercise: Copernicus Copernicus: The Marketing Investment Strategy Group has developed a comprehensive procedure, The Copernican Decision Navigator, that its consultants have used as the basis for performing marketing audits for many major corporations. The procedure determines if the firm is using â€Å"best practices† in planning and implementing its strategies. Go the Copernicus web site (www. copernicusmarketing. com), scroll down to the items under â€Å"about Copernicus,† and select the link for Marketing Best Practices. Review what is involved in the Copernicus procedure. What are the advantages of having outside experts do this sort of audit? For related discussion in the Basic Marketing text, see page 562. Chapter 20: Managing Marketing’s Link with Other Functional Areas Internet Exercise: Cductive CDuctive offers an on-line service in which the customer selects certain tracts of music and, for a fee, CDuctive will create a custom CD of those selections. Explore the CDuctive web site (www. cductive. com), and then list what you think are the major (1) strengths and (2) weaknesses of its approach. For related discussion in the Basic Marketing text, see page 578. Internet Exercise: ITW ITW, Inc. has a variety of different businesses that produce different products. Go to the ITW web site (www. itwinc. com) and then select the list of other ITW web sites. After you briefly review the descriptions of ITW’s different web sites, select ITW Brands and study it in more detail. From a cost standpoint, does it make sense to have a unit like ITW Brands? Why or why not? For related discussion in the Basic Marketing text, see page 581. Chapter 21: Developing Innovative Marketing Plans Internet Exercise: Survey of Buying Power The Survey of Buying Power has an on-line site that is available on a pay-for-use basis. However, a sample section is available without charge. Go to the web site (www. sbponline. com) and select Samples and then select Samples of Site97. Look at the Income Trend Report (and others if you wish). How would this information be helpful to a retail chain that is considering a new facility for this sample market? For related discussion in the Basic Marketing text, see page 604. Internet Exercise: Maytag Go to the Maytag web site (www. maytag. com) and review the information about the Neptune line. Do you see any indication that the strategy for Neptune is changing from what is described in the case that introduces this chapter? Explain your point of view. For related discussion in the Basic Marketing text, see page 614. Chapter 22: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges Internet Exercise: Ikea Ikea is an innovative furniture company that is using its web site to refine its strategy. It has always relied on information technology to keep costs low by tracking sales at individual stores and using the information to control inventory and reduce shipping costs between the factory, distribution centers, and its massive retail stores. Go to the Ikea web site (www. ikea. com). What else does the web site tell you about Ikea’s strategy? Will the web site help Ikea offer superior value? Explain your answer. For related discussion in the Basic Marketing text, see page 629. Internet Exercise: Obvious Implementations Obvious Implementations Corp. is a small consulting and manufacturing firm. Go to its web page (www. obviously. com) and then select How to stop junk mail, e-mail and phone calls. Read through the information and, if you wish, follow some of the links to other sites listed. Should it be easier to avoid mail, e-mail, and calls you don’t want? Explain your thinking. For related discussion in the Basic Marketing text, see page 636. How to cite Internet Exercises Appendix Chapter 1, Essay examples

Immune System and Highly Organized Centers free essay sample

Redness, selling, pain and heat. Redness is caused by dilation of the blood vessels at the site of injury. Heat results from increased blood flow through the area. Fever is brought on by chemical mediators of inflammation and contributes to the rise in temperature at the site. Edema is caused by the accumulation of fluid outside the blood vessels. 2. Neutrophils are attracted to the site by a process of chemotaxis. Chemotaxis is where cytokines are released at the point of infection by the infected cells also by the compliment cascade. Neutrophils are capable of combating infection in a number of ways, primarily they are able to phagocytize and digest pathogens. They can secrete a number of antibacterial chemicals at the site of infection including lactoferin and cathelicidin. Opsinization is a process carried out by compliment which makes pathogens easier to phagocytize. Roughly translated, opsinize means to prepare to eat. This process is particularly important for the phagocytosis of encapsulated bacteria. We will write a custom essay sample on Immune System and Highly Organized Centers or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 3. Lymph nodes, in conjunction with the spleen, tonsils, adenoids, Peyers Patches are highly organized centers of immune cells that filter antigen from the extracellular fluid. 4. Tonsils are a pair of soft tissue masses located at the rear of the throat. Each is composed of tissue similar to lymph nodes, covered by pink mucosa. Running through the mucosa of each tonsil are pits called crypts. Tonsils are part of the lymphatic system which helps fight infection. 5. Fever is a positive feedback mechanism which acts towards the direction of change. Fever is opposite of thermoregulation. Substances which induce fever are called pyrogens. Although external pathogens may be the ultimate reason for a fever, it is the internal or endogenous pyrogens that directly cause the increase in the thermoregulatory set-point. 6. WBC are circulating in the blood. An increase in circulating WBC’s, referred to as leukocytosis, can result from several causes IE: certain drugs, leukemia, inflammation, autoimmune disease, allergic response, hyperthyroidism, sarcoidism.

Augean Plc

The company summary Augean plc is a United Kingdom based limited company specialising in waste and resource management. The company was founded in 2004 and registered under the Public Limited Company Act in the same year to become a fully fledged public company. The firm was originally formed to act as an acquisition company to buy and develop entreprises in the UK waste based sector.Advertising We will write a custom report sample on Augean Plc specifically for you for only $16.05 $11/page Learn More The firm later developed into a renowned corporation that undertakes production, processing and management of waste resources when it was registered as a public limited liability company. The business concentrates in providing wide-ranging services particularly to the hazardous waste area. The corporation management service area covers a complete solution to the ultimate dumping of the most unsafe and problematic waste streams (Augean plc, 2010, p.1). Augea n management structure Chief Executive Officer Augean management structure is divided into a two tier hierarchy. Basically, the board of directors is elected by the shareholders of the company and the senior management team are appointed or elected by the board of directors. The role of the board of directors is to manage the daily operations of the company. In essence, the directors ensure that the interest of the shareholders is well served (Schell, 1999, p.550). Augean operates through a management team that consists of seven board members or directors as shown in the diagram below. The senior management team comprises of the chief executive who is the senior most board member and deputised by the group finance director, sales director, technical director, development director, project director and the operations director. Each of these directors has their executive management teams appointed by each director. The executive management teams have the responsibility of implementin g and evaluating the business strategies as approved by the senior directors, and undertakes core corporate activities and projects (Jelinek, 2010, p.116). Besides, they help provide the internal prospective for the board members. For instance, under the operations director is the chief operation officer (COO) whose mandate encompasses all the operations in the company.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The officer looks after sales, production, marketing and personnel. In other words, the officer looks after the daily activities and reports to the operations director (Fritz, 1996, p.274). Further, under the chief finance director is the finance manager whose main role is to revise and analyse the financial data, prepare budgets, report the company financial performance as well as monitor income and expenditure. Usually the financial manager routinely monitors the financial h ealth and integrity of the corporation. Macro-environment analysis using PEST Numerous macro-environment factors that affect the daily operations of the business do exist. Indeed these factors not only affect the business operations but also the decisions that are made by the managers. The macro-environmental factors are external to the organisations and in most cases the organisation has little influence over them (Berger, 2011, p.2). These factors include constant tax changes, barriers in trade, legal provisions, demographic changes and the government policy. Augean is operating in environment that is very competitive and highly regulated with several legislations determining its operations. The waste sector is very volatile and sensitive to the environmental factors and changes that are continuously experienced globally (Augean plc, 2010, p.4). That means the company must work and collaborate with the external environment to achieve its goals. For instance, the communities that p articularly live around its sites, the employees who risk their lives to ensure it delivers on its duties and environmental lobbies that must ensure safety standards are met (Hedemann-Robinson, 2007, p.543). Political factors Political factors refer to the government policies and how they determine the business environment. Economic policies that include both fiscal and monetary policies that have been put in place to regulate economic production are amongst the political factors that affect the businesses. Moreover, the type of services the government offers to the businesses, how the government intends to subsidise the businesses and the government priorities in supporting the businesses are all examples of political factors (Koontz Weihrich, 2006, p.270). These political factors affect the business decisions directly. However, some political decisions have indirect vital effect on the business. These factors are essential to various business organisation areas such as personnel education and training as well as the quality of economic infrastructure namely roads and rail system alongside the health of the workforce.Advertising We will write a custom report sample on Augean Plc specifically for you for only $16.05 $11/page Learn More Apparently Augean is operating under a highly regulated industry both at local, national and internal levels. There are several council regulations that have to be met before undertaking any business operation. At the national level, various legislations regulate waste disposal measures, environment and the industry (Wurzel, 2006, p.5). The expansion of EU environmental policies in regulating and monitoring the countries environmental issues besides regulating industries within the environmental spectrum has greatly affected the operations of the business (El-Agraa Ardy, 2011, p.270). All these factors have not merely increased the cost of doing business but have considerably reduced the pace of o perations. Economic factors Economic factors usually have a greater impact on the way firms behave. For instance, high interest rate regimes influence the way firms behave towards borrowing, expansion and growth. Higher interests rates have the characteristic of reduced borrowings as it becomes more expensive for the firms to borrow as the lending rates increases. That is, higher interest rates may hinder investments since it is costly to borrow money from banks or lending institutions required for expansion and growth (O’Brien, 2009, p.216). Besides, strong country currency will make exporting products and services produced within the country more difficult. Strong currency has a tendency of raising the prices of the country commodities in terms of the currency of the importing country or the foreign country the products are being exported to. Conversely, inflation will aggravate increased wage demands as the organisation workers will be agitating for higher wages as the cos t of living rises. Thus, higher salaries for workers increase the firms’ costs of operations. Increased national income growth will make the firms products have greater demand and this will boost its production and increase employment (O’Brien, 2009, p.216). Greater growths in the national income have a positive effect on the firm behavior. Normally, exchange rates, changes in taxation, inflation and interest rates are some of the economic factors that have a profound effect on the firm behavior. Since 2007 Augean has been operating under financial constraints as a result of the financial crisis that continue to rock most countries in the European Union. The crisis has created difficulties in borrowings as many financial institutions went under. The company market has been freezing as many more firms enter the industry.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Small firms are being acquired by the larger firms so as to block the competing companies from the market place. Furthermore, the waste sites has also been decreasing in size as new developments in housing and real estate sector continue to grow taking huge chunks of land that were formally allocated as waste sites. Social factors Alterations in the public tendency can cause positive or negative effects on the firm products or services as well as the capability and willingness of the employees to perform their duties. UK and other European nations are facing the problem of aging population. Increased aging population also means augmenting the pension payments as the employees are living for longer time period. This by extension increases the firms cost as they must be committed to the pension payments as a legal requirement or as an incentive to tap into the growing experienced labour pool (Jelinek, 2010, p.289). The population also impacts positively on some of the products. The de mand for some products such as housing rises with the increase in the number of the aging population. This is because the aging population is continuously in need of shelter and accommodation. Augean has not been left out in this social saga. But the serious social problem Augean is facing is how to deal with the communities living near the waste site. This is the reason why the company has invested heavily on the corporate social responsibility (Augean plc, 2010, p.8). As an environmental and health concern, the company has ensured that the dumping sites are properly buried and the wastes are burnt before they are buried. Environmentally social issue is a serious concern in the industry Augean is operating in. Technological factors New technologies are associated with the new products and new business processes. For instance, the advances in online business and innovations in the software applications such as Google plus and androids that enable businesses to increase their capabil ities on the web space are some of the innovations that are associated with new business processes. Online shopping, computer aided designs and bar coding has increased the demand for Augean products. In essence, Augean has seen some improvements in business operations in the past years as a result of improved technology (Augean plc, 2010, p.4). New technology has significantly impacted on the firms operations, reducing costs and improving quality of the products. Improved technology has additionally enabled the firm to be innovative in the way it does business. The technological developments have a profound benefit to the consumers and to the organisation that provide the products. Conclusion Augean operates in a highly regulated industry with several legal obligations distracting the business operations. Both political and environmental factors are the major macro-level factors that have hindered the firms operations. Though the firm has undergone through financial constraints in the past years as a result of the financial and other economic costs, the corporation has achieved its goal of increasing its profit at the fiscal year end. Nevertheless, the profit hitherto generated has been squeezed by the corporate social responsibility. Hence, the macro-level factors in one way or the other increases the firms cost and reduces the gains that the firms has achieved. References Augean Plc. 2010. Annual report for 2010 financial year. Web. Berger, A. 2011. Contemporary Development in Business and Management: Beiersdorf. Munich, Germany: GRIN Verlag. El-Agraa, A. Ardy, B. 2011. The European Union: Economics and Policies. Cambridge, UK: Cambridge University Press Fritz, R. 1996. Corporate tides: the inescapable laws of organisational structure. San Francisco, California: Berrett-Koehler Publishers. Hedemann-Robinson, M. 2007. Enforcement of European Union environmental law: Legal issues and challenges. Madison, London, UK: Routledge. Jelinek, S. 2010. The Impact of Management Practices and Organisational Structure on Firm Performance: A Cross Country Empirical Analysis. Munich, Germany: GRIN Verlag. Koontz, H. Weihrich, H. 2006. Essentials of Management. East Windsor, NY: Tata McGraw-Hill Education. O’Brien, J. 2009. Category Management in Purchasing: A Strategic Approach to Maximize Business Profitability. London, United Kingdom: Kogan Page Publishers. Schell, J. M. 1999. Private Equity Funds: Business Structure and Operations. New Jersey, USA: Law Journal Press. Wurzel, R. K. W. 2006. Environmental policy-making in Britain, Germany and the European Union: The Europeanisation of air and water pollution control. Manchester, UK: Manchester University Press. This report on Augean Plc was written and submitted by user Daisy Yates to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on Modern Belief

Modern Thinking vs. The Holy Word The Modern belief is that today’s churches are mostly women and that a women preacher would better suite them. As we all know teachers are more effective if they have a similar background to the one’s they teach. Modern belief accepts the fact that there are women preachers and embraces the movement of women in the church. But as I research for myself whether or not the bible allows women preachers, the answer is as clear as daylight. It is clear to me that these women preachers foundation is strongly rooted in the Modern belief and not the word of God. I feel that if one chooses to follow the word of god than one must not pick and choose what part of that word they will follow. This debate is not whether or not what the bible says is true; it’s about whether or not the bible says it. In 1st Timothy Chapter 2 Verse 12 it states (as read in the International Version) â€Å"I do not permit a women to teach or to have authority over a man, she must be silent.† In 1st Corinthians Chapter 14 Verse 34 it states â€Å"Women should remain silent in the churches. They are not allowed to speak, but must be in submission, as the Law say.† Later in verse 35 of the same chapter, it states, â€Å" it is disgraceful for a woman to speak in church.† In 1st Timothy Chapter 3 Verse 2 it states that an overseer (the equivalent to a pastor) â€Å" Must be above reproach, the Husband of but one wife, temperate, self-controlled, respectable, hospitable, able to teach†. A man by the name of Rob Harrison writes that some of the greatest people in the bible were women (i.e.: Mary, Dorcus, Lydia, Phoebe, Eudia) but one of the things that made these women great was that they recognized the place that god had for them, and the honor that was bestowed upon them in their submission. It is not a question of men trying to hold back women for fear of competition. It’s about what God has set in order. He later writes, â€Å"People ... Free Essays on Modern Belief Free Essays on Modern Belief Modern Thinking vs. The Holy Word The Modern belief is that today’s churches are mostly women and that a women preacher would better suite them. As we all know teachers are more effective if they have a similar background to the one’s they teach. Modern belief accepts the fact that there are women preachers and embraces the movement of women in the church. But as I research for myself whether or not the bible allows women preachers, the answer is as clear as daylight. It is clear to me that these women preachers foundation is strongly rooted in the Modern belief and not the word of God. I feel that if one chooses to follow the word of god than one must not pick and choose what part of that word they will follow. This debate is not whether or not what the bible says is true; it’s about whether or not the bible says it. In 1st Timothy Chapter 2 Verse 12 it states (as read in the International Version) â€Å"I do not permit a women to teach or to have authority over a man, she must be silent.† In 1st Corinthians Chapter 14 Verse 34 it states â€Å"Women should remain silent in the churches. They are not allowed to speak, but must be in submission, as the Law say.† Later in verse 35 of the same chapter, it states, â€Å" it is disgraceful for a woman to speak in church.† In 1st Timothy Chapter 3 Verse 2 it states that an overseer (the equivalent to a pastor) â€Å" Must be above reproach, the Husband of but one wife, temperate, self-controlled, respectable, hospitable, able to teach†. A man by the name of Rob Harrison writes that some of the greatest people in the bible were women (i.e.: Mary, Dorcus, Lydia, Phoebe, Eudia) but one of the things that made these women great was that they recognized the place that god had for them, and the honor that was bestowed upon them in their submission. It is not a question of men trying to hold back women for fear of competition. It’s about what God has set in order. He later writes, â€Å"People ...

Thomas Cook Plc Case Study Example | Topics and Well Written Essays - 3000 words

Thomas Cook Plc - Case Study Example Thomas Cool was a former Baptist minister and a very religious man and he firmly believed that alcohol was the major factor casing problems among the working class in England. It was with this in mind that the above-mentioned train journey was arranged. The first unofficial tour was this trip in open carriages, which took nearly 500 temperance supporters to Loughborough, and back in July 5, 1841. In 1845 Thomas Cook organized a tour to Liverpool which was accompanied by what must have been the first tour brochure ever printed in the world. His first international venture was to Paris during the time of an international exhibition which was held there. Further tours to other cities in Europe began and an established tour itinerary began to fall in place. A tour to Switzerland and later to Italy was conducted in 1864. With his clientele shifting from working class to middle and upper class passengers, Mr. Cook began to make arrangements with hotels in Europe by using something called t he hotel coupon. This enabled tourists to pay for the hotel rooms in advance and to stay at hotels without paying cash. Another innovation was the circular note, the forerunner of 'travellers cheque.' Trips to the US soon followed and later a trip by steamer up the river Nile was also arranged. All this success naturally led to thoughts of expanding further overseas to the US and Asia. Mr Cook himself was part of a trial world tour which covered the US, Japan, China, Singapore, Ceylon and India. This tour went on to become an annual event in the company's tour calendar.. An unexpected move by the then two owners saw the company being sold off to a Belgian tour operator called Compagnie Internationale des Wagons-Lits et des Grands Express Europens in 1928. Certain events during the world war saw the company near collapse and a deal was made where by the ownership changed back to British hands, this time by the government owned railway companies. Even though the company could benefit from the post war travel boom, things began to slow down by 1955 due to the emergence of new and dynamic tour operators. In 1972, Thomas Cook became privately owned once again through a purchase by a c onsortium of the Midland Bank, Trust House Forte and the Automobile Association. The famous red logo of Thomas Cook was introduced during this time. The company did well during this period and even managed to survive the 1970's depression. The Company came under the sole ownership of the Midland's Bank in 1980 and again sold of to Germany's third largest bank, Westdeutsche Landesbank (WestLB) and LTU group (an airline charter company). Thomas Cook later became the subsidiary of the German bank and soon acquisitions of Sun World, Time Off and Flying Colours took place. In 1999 a merger with Calrlsons Liesrue Group took place. The Company Thomas Cook Group PLC was formed in June 2007 through a merger of Thomas Cook AG and My Travel Group Plc. "It is now part of Thomas Cook Group plc (www.thomascookgroup.com) which was formed on June 19th 2007 by the merger of Thomas Cook AG and My Travel Group plc." (A Brief History). Business Strategy: Corporate growth strategy: The merger of Thomas Cook and My Travel has resulted in a very powerful tour operating company and has a string presence in UK and some European countries. This merger came about so that both the companies could compete more efficiently in a

Bride kidnapping and wedding in Kyrgyzstan Essay - 1

Bride kidnapping and wedding in Kyrgyzstan - Essay Example However, in some of the communities and societies across the globe, traditions remain traditions and as such, continue to define the social engagements among the people. A common and widespread practice entailed in the society that continues to hold a deeply rooted objection to modern view and practices is the entity of marriage. Marriage in the modern customization is a mutual agreement among the partners and is highly reliant on the consent of the participants (Werner 316). However, in other communities, marriage remains a form of social interaction in which relates to â€Å"slavery† depiction of this institutional formulation, which ensures the continual of the community. The practice is bride kidnapping, in which the women entailed face remarkable challenges, with a minority of the cases represented expressing the exception that they do become happy in the marriages that result through bride kidnapping (Werner 318). A particular case in which bride kidnapping remains highl y practiced is Kyrgyzstan. The practice of bride kidnapping is highly evident, despite the establishment that the law in the country does forbid the activities entailed in bride kidnapping. Alakachuu, as the approach of finding and establishing marriage spouses is called in Kyrgyzstan entails a grab and run technique, which is highly similar to the criminal kidnapping practices that criminals practice (Smith 1). However, in this case of this ancient practice, the case is socially acceptable and remains an ancient cultural practice in which the victims and the family thereof have no objection towards its practice. The practice of marriage in ancient Kyrgyzstan entailed the parents establishing spouses for their children and planning the entire course leading to eventual â€Å"planned marriages† (Toursunof, and Aigul 1). However, as the society evolved

Airtel Lanka Is A Part Of Bharti Airtel Marketing Essay

Airtel Lanka Is A Part Of Bharti Airtel Marketing Essay Airtel Lanka is a part of Bharti Airtel, Indias leading telecommunication company which currently operates in 20 countries across Asia and Africa. They brag to be the world 5th largest mobile service provider with their customer base. Airtel Lanka currently has 1.7 million customers from an approximately 21 million customer base as of Quarter 3 in 2012. This assignment was constructed to analyze Airtel Lankas current marketing strategy in Sri Lanka based on Airtels prepaid and post paid voice plans. A valid rivalry analysis through Porters five forces and a detailed internal and external analysis has been conducted in this report, highlighting the issues Airtel had faced since its launch in 2009. Airtel has secured 4th place in the market with 5 players currently playing a tough game in the mobile telecommunication. A detailed product analysis has been undertaken, while looking into the market share and growth through a contextualized BCG matrix. The Ansoff matrix touches on the challenges faced and the ideal strategy to improvise on the mismatch of Airtel products in the market. Table of Contents 1.0 -Key areas of research and sources..1,2 2.0- Analysis of Airtel in the Sri Lankan Marketà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.2,3,4,5 2.1 Airtel Internal Analysis 2 2.2 Airtel External Analysis..3 2.3 Analysis of Airtel Competitorsà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.3 2.4 Putting into practice the Value proposition Builderà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.4 2.5 BCG MATRIXà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.4 2.6 The Ansoff Matrixà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.5 3.0- Key Conclusions Findings ..5,6 3.1 Internal Check up-SWOT5 3.2 Knowing your external environment.5 3.3 Creating a Value Proposition.5 3.4 Fierce Competition.6 3.5 BCG matrix Analysis of Airtels voice plans portfolio. 6 3.6 The Ansoff Matrix- developing a strategy..6 4.0 Critical Observations..7,8 4.1- Product Development. 7 4.2- Market Development7 4.3 Airtels Lifecycle extensionsà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..8 5.0 Learning outcomes from Group work ..8,9 6.0 Executive summary -Working as one teamà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..9 7.0 Action points..9 8.0 Appendices. 10,11,12,13,14 List of figures 2.1 Internal analysis (SWOT)à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Pg 2 2.2 External Environmental analysis (PESTEL)à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. à ¢Ã¢â€š ¬Ã‚ ¦..Pg 3 2.3 Analysis of Airtel Competitorsà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Pg 3 2.4 Putting into practice the Value proposition Builderà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Pg4 2.5 BCG Matrixà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Pg 4 2.6 Ansoff Matrixà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Pg5 3.4 Competitive Market Share of Sri Lankan Telecommunication players Pg 6 4.3 Airtels Lifecycle extensions à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..à ¢Ã¢â€š ¬Ã‚ ¦..Pg8 Key areas of research Primary Research We have conducted a survey to judge the market awareness on Airtel voice plans available in the market. We have each identified five segments (Youth, Senior Citizen, Corporate professional, professional entrepreneur, Family member) and interviewed five candidates. The sample size was total of 35 candidates, we collected the following responses Airtel plans confuse me The coverage is poor Rating Airtel in the somewhat category Our  Conclusion- Most of the market was not aware of Airtel products. Secondary Research A detailed research has been conducted with the use of academic journals, abstracts, trade publications, media reports, case studies, Interviews through the sources of Ebesco host, Harvard business review and many marketing management related text books and websites and statistical websites like the Central bank of Sri Lanka and the Telecommunication regulatory Commission. Internal Analysis The research on internal analysis of a company has explained the vitality of check ups giving a classic example of our own health check- ups every year and the importance of conducting a Swot check up internally too with the ever-so changing environment. External Analysis PESTEL analysis has been used. Media articles have demonstrated the external environmental challenges that Airtel is facing. Website journals have shown me the importance of analysing the external environment before planning for a new strategy. Competitor Analysis A detailed competitive analysis has been done using the Porters five forces. Research has highlighted a unique observation, that competition, today looks ahead of profits and should be strategizing to compete for survival. Value Proposition Many journal articles and marketing websites have been referenced. The research has shed light onto the importance of having a mechanism of a strong value proposition with a customer focus with the impact of being viewed as credible. A great example of this was Celtels success of entering the poorest continent. (24) BCG Matrix I have referenced journals, text books and trade publications which has highlighted product lifecycle decisions and some of the positives and negatives aspects of the BCG such as the lack of consideration in the competitive expectations and the risk factor. The Ansoff Matrix Research into journals and websites have demonstrated on how to develop a strategy through managing new technology innovations with the Ansoff matrix strategies along with a new concept of reverse innovation conducted by Airtel in India.(47) Analysis of Airtel in the Sri Lankan Market Airtels Internal analysis Threats Competition high High start up cost Free Internet calling Imposed Floor pricing for mobile providers. Strengths Recognized brand Capital investment from India 5th largest mobile operator in the world Strategic Partners around the world CEO well known business personality Weaknesses Lack of local knowledge Experience No coverage in rural areas Poor quality congestion and dropped calls Opportunities Very lucrative market Untapped Segments Legal Airtel set flow rates in Sri Lanka 2.2 Airtel External Analysis PESTEL Political Stability after the civil war Ecological Effects of their towers on the community health.CSR projects. Economic- Sri Lankan Rupees fluctuation Fuel price, Inflation Social Buying behaviors Technological- Adaptation from consumers 2.3 Analysis of Airtels Competitors Threat of New Entrants The set flow rate that is imposed from the government on calling rates makes it difficult to enter and compete. The Porters 5 forces Low Bargaining power of suppliers There are many mobile handset providers. Eg.Nokia Motorola, Sony Ericsson High Rivalry amongst existing players Customers have many choices High Bargaining power of Buyers There are 5 key mobile provides in Sri Lanka, Dialog Axiata, Mobitel, Etisalat, Airtel Hutch. Cost of switching is not high. Threat of Substitutes Fixed telephone lines, Internet calling. . 2.4 Putting into practice the Value proposition Builder 3.Offerings Corporate plans, Family packages, Special tourist plans. Value for money 2 .Value Experience Clear coverage, Best rates with value added services 1.Market Families, couples, Children, University students, Travelers Corporate businesses Value Proposition 4. Benefits Great packages for target the market . Rs 200 package included with free 200 MB, 200 sms 6. Proof Success stories to be highlighted through advertising to gain credibility. 5. Alternatives Differentiation Great Coverage, Unique plans. Adapted from : Greener consulting Ltd T/A Future curve (2003-2001) The value proposition builder. [Online]. Available from: http://www.ronholt.es/prensa/2011_Winning_Value_Propositions.pdf [Accessed September 29th,2012 Market Share High Low Problem Child Stars 2.5 BCG matrix Pre paid post paid Value added services High Market Growth Cash Cows Low Dogs 2.6 Ansoff Matrix Existing Product New Product Airtel Existing Market Product Development Market Penetration Diversification Market Development New Markets 3.0 Key Conclusions Findings 3.1 Internal Check ups-SWOT Just as we conduct check- ups on for health, A SWOT is required with the changing market trends. The strong financial backing can be used to increase its investments and expand rural coverage. Their strategic partners can assist in improving credibility local market knowledge. 3.2 Knowing your external environment The government imposed flow rate makes it harder for Airtel to compete. Mr Mittal explained that this could be played with in India which makes competition easier. (39) 3.3Creating a value proposition Creating a value proposition is essential for a company trying to reach its target market. A value proposition is not about listing all Airtels benefits but selecting the core benefits. Sunil Mittal chairman of Bharti Enterprises, had introduced a concept of reverse innovation success where he outsourced key IT functions and left concentration on core strengths of understanding customers and building brand in India. (47) http://www.airtel.in/wps/wcm/connect/7f2d9c004622c34386769613a14a5b1e/bharti-mittal.jpg?MOD=AJPERES 3.4 Fierce Competition Porters Five forces acts as a helpful tool in devising a strategy based on competition. I have identified that rivalry is high with 5 large players in a market of 21,699,591 mobile subscribers in Q3 2012. Competitive Market share of Sri Lanka Telecommunication player (Author 2012) 3.5 BCG matrix Analysis of Airtels voice plans portfolio There is a growing telecommunication market share of approximately 95 % as mobile users. Airtel needs to adapt is product lifecycle to uplift its matured products and implement proper segmentation to gain market share. 3.6 The Ansoff Matrix- developing a strategy Airtel is adopting a low cost mass market strategy. (Market penetration) Airtel needs to rejuvenate their product and conduct proper segmentation to develop its market and look into a strategy of Market Development and Product development. 4.0 Critical observations 4.1 Product Development Balanced portfolio We need to understand that using BCG to analyse its market share and growth and cash flow could be ineffectively measuring performance. Airtel needs to differentiate and localise their product portfolio and ensure customers are knowledgeable about the differentiated value offered. Eg Rs 100 package, Rs 300 package. Wider Network Coverage Clarity Airtel pleas from the Sri Lankan government to allow tower sharing which will reduce overall cost, improve quality and minimise environmental concerns. The usage of Satellites will improve connection quality. Value proposition develops the product Airtel needs to uplift its image in mobile technology sector with its Indian expertise. Retail partnerships can be used such as banks and food retailers to align credibility. Adding value for money and reducing cost.. 4.2 Market Development Move from Mass market Low cost strategy and establish value for money Airtel is lowering rates and using a penetration strategy. Mittal explained that Tariffs could be played with in India which makes competition easier. So Airtel should adopt packages with value added services as opposed to low cost which will be valued by its markets. (39) Develop untapped markets Kiddies Plan Parents will see this as a security to be able to contact their children and have restrictions on internet and calling features in place. Welcome to Sri Lanka- Tailored to the tourism in Sri Lanka. With application forms on the tourism website and they have a connection ready when arrive at the airport. Corporate packages Offering great bundle packages with Internet, corporate mobiles services, Dialog is treating its high spenders with a key client relationship club offering receptions and freebies and points system. Airtel should adopt a similar strategy to attract the top spenders and sustain their loyalty. 4.3 Airtels Lifecycle extensions Marketing Mix adjustment -Add value rather than reduce price After sales service -Better Communication to public Product adjustments Better coverage with towers and satellites Improvement with more value added services Increase Usage of Airtel bu current customers -Develop great packages Increase Number of Airtel Users Convert non users in new Segments -Grab Competitors Customer . Kotler,P. And Keller,K ( 2009) (19) 5.0 Learning outcomes from group work Master Market penetration before moving on The group identified that Airtels current strategy undertaken is market penetration. Airtel is not currently performing in their markets or their products. They need to perfect this before moving on. A differentiated market penetration strategy is what the group has decided. It was identified that Airtel has already many registered segmented products with the Telecommunication regulatory commission, the underlying issue is the clutter in advertising of Airtel packages that it is not marketed properly. Trail offers This was a new idea brought up by one of our team members to offer 1 month trial offers and let customers experience Airtels product. This will help to capture market share from competitors. We have identified Product P from the marketing mix and that for successful implementation it requires a synchronization of the other 3 Ps Evolving Technology Discussion went that Airtel should always keep a high priority on evolving technology despite its penetration strategy to stay in existing markets and existing products. Retail Partnerships My assignment identified for retails partnerships to enhance the value of the overall product but our team has looked at it as an opportunity to meet target markets and to establish credibility in their markets. 6.0 Executive summary -Working as one team The team got along well there was active contribution from all business backgrounds by each team member. We worked well to stick to our time plan. We got a good competitor insight from a team member who worked for the competitor, Dialog Axiata and another who had foreign exposure had brought forward technologies like tower sharing.On the flip side our group was very opinionated but we always battled out the contradictions and came to an agreeable solution. Individually I learnt a lot about the industry insights and the facts and figures brought by team member has enhanced my knowledge in the telecommunication industry. Action points The group started early to choose a company and Individual research was conducted on Product from the marketing mix. An active email group was set up where we had online discussions as well. Second Meet up was to discuss ideas so far and our progress Once we completed our individual assignment we discussed our findings along with the survey results (see appendix) and battled out the best points to put in our power point presentation. We finalized the slides with layout and discussed out talking points We are now practicing our presentation. 8.0 Appendix QUESTIONNAIRE This survey is about the Airtel and their product offering. Please spend some valuable time of you on this survey and information which collected through this survey would be kept confidentially. Male Female 1. Gender (à ¢Ã‹â€ Ã… ¡) 2. Age (à ¢Ã‹â€ Ã… ¡) 20 25 26 35 36 45 45 50 51-Above 3. Rate the following mobile phone suppliers according to your preference. Very good Good Average Some what Dislike 1 2 3 4 5 Airtel 1 2 3 4 5 Hutch 1 2 3 4 5 Dialog 1 2 3 4 5 Mobitel 1 2 3 4 5 Etisalat 1 2 3 4 5 4. Have you ever used an Airtel connection? (à ¢Ã‹â€ Ã… ¡) Yes No 5. If the answer is yes for the above question why did you switch to another connection? (à ¢Ã‹â€ Ã… ¡) Airtel Product range confused me Price levels are didnt meet up my requirement Coverage is not sufficient Marketing campaigns makes me complex Value added services are not sufficient 6. You use your device mostly on; (à ¢Ã‹â€ Ã… ¡) Voice SMS Data 7. Whose product range fulfil your mobile connection requirement (à ¢Ã‹â€ Ã… ¡) Airtel Hutch Dialog Mobitel Etisalat 8. Your most favourite marketing campaign is from (à ¢Ã‹â€ Ã… ¡) Airtel Hutch Dialog Mobitel Etisalat Thank you

Snow White: Told by Christopher Boone

Snow White is a fairy tale. I do not like fairy tales because fairies do not exist. Mother used to read fairy tales to me when I was younger but not any more. I used to hate Snow White, because there is no just thing as a magic mirror and dwarves do not exist and these are all lies as they are not real. I hate lying and Mother used to say that this makes me a good person. Snow White was a princess and was a very kind person who was caring and loving to all animals. Snow White lived in a castle which is a very big house which is usually situated on a hill with very high walls. I would love to live in a castle by myself as I could be alone for a long time and pretend I was the only person in the world. But I would also hate living in a castle as it would take a long time walking from room to room, and eventually I would get confused and lost and forget where my room is. Snow White's mother died just after she was born, my mother also died but because of a heart attack and not birth. Snow White's father married another princess who became queen, and became Snow White's stepmother. My father would never marry another woman again as he will forget mother, and then forget me. Snow White's stepmother had a magic mirror which told the holder of the mirror the answer to any question. I don't like this part as magic mirrors do not exist, and there will never be one. And so one day the new queen asked the mirror, â€Å"Mirror, mirror on the wall, who in the land is fairest of all?† And the mirror said, â€Å"You my queen are the fairest of all†. But when Snow White turned seven years of age, the magic mirror said, â€Å"Queen, you are full fair, 'tis true, but Snow White is fairer than you.† And so the queen gets jealous and orders a huntsman to take Snow White into the woods to be killed. I don't like this part as it involves violence, and I don't think fairy tales should involve violence. The queen also wanted the huntsman to return with Snow White's heart as proof of her death. I think that this part of the story is silly because no one would murder someone just to be the fairest of all and if my mother tried to murder me I would hate her and try to get revenge. So the huntsman takes Snow White into the forest to be killed, but just before the huntsman was about to stab her, he finds himself unable to kill her, and tells her to flee and hide. The huntsman returns with the heart of a young boar, which is prepared and eaten by the queen. This part makes me sick as eating a heart is revolting and gross. So as Snow White was fleeing she found a small cottage where seven dwarfs were living, the dwarves let her stay if she keeps the house for them, cooks, make beds, wash, sew, knit, and keep everything clean and orderly. The dwarfs said, â€Å"If you do all these things than you can stay.† Snow White agreed and rested at the dwarfs' house for the 1st day. I don't like this part as dwarfs do not exist and I find this cruel as Snow White has to do all these choirs just to stay at the dwarfs' house. Meanwhile the queen asks her mirror once again, â€Å"Who's the fairest of them all?† And the Mirror informs the queen that Snow White is alive and living with the dwarfs, and she is still the fairest of them all. I don't like the following part because the queen disguises herself as three different people trying to sell something to Snow White which will kill her. The queen fails to kill Snow White on the first and second attempt due to the dwarfs reviving her. But on the last attempt, the queen creates a poisoned apple, and is disguised as a farmer's wife, and offers the apple to Snow White. At first Snow White is hesitant to eat it, until the queen cuts the apple in half, and eats the white side, and gives the poisoned part of the apple to Snow White. Snow White eating the apple and immediately collapses. When the dwarfs return, they cannot revive her, and place her in a glass coffin assuming she is dead. This makes me feel sad as it makes me think that Snow White is dead for sure. The story continues when a prince travelling through the land sees Snow White in her coffin. The prince is enchanted by her beauty and instantly falls in love with her. The dwarfs then give the coffin containing Snow White to the prince, and the prince's servants carry the coffin away. But whilst travelling they stumble on some bushes and the movement causes the piece of poisoned apple to be released from her throat, therefore awakening her. I don't like this part of the story as it is very unlikely that this could happen as someone who has been dead for some time can't awaken. So as soon as Snow White awakens, the prince declares love for her and a wedding is planned. Meanwhile the queen once again asks the mirror, â€Å"Who is the fairest in the land.† And the mirror replies, â€Å"You, my queen, are fair; it is true. But the young queen is a thousand times fairer than you.† The queen does not realise that this new queen is Snow White, and she arrives at the wedding, but is alarmed and startled when she realises the truth. The queen is caught and she is forced to wear a pair of heated iron shoes. She is forced to dance in them until she falls down dead. This is the end of the story, and ends happily ever after, just like all fairy tales should do.

Personal Study †Northern Lights By Stephen Grant Essay

I have recently enjoyed studying a novel by Philip Pullman entitled Northern Lights. The main idea of the novel is about a girl who is travelling north to find her kidnapped friend and other children. She also wanted to give her father something. The novel was a delightful account of how the girl developed and became wiser throughout the story. The main element of the novel I am going to look at is how Lyra develops throughout the course of the novel. Pullman describes the development and determination of the character through characterisation. The author uses effective skills to develop the protagonist into becoming a wiser, more mature and a more courageous person. At first I found Lyra to be naà ¯Ã‚ ¿Ã‚ ½ve and headstrong but as her character develops she learns more about how the world works. There is one thing in her I feel was with her through the novel. This was her courage. I feel that she is consistently courageous to the extent of the plot. Here is quote from the start of the novel in which her background story is told. ‘She was proud of her college’s eminence and liked to boast of it to various ragamuffins she played with by the canal or clay beds.’ Jordan College adopted Lyra when she was very young as her mother and father had died. She likes to think of it as ‘her college’ and is very proud of it. However, she is not educated at the college and there fore has a lot of spare time which she uses to play with street children. This shows her character to be of a young naà ¯Ã‚ ¿Ã‚ ½ve and mischievous nature. This next quote shows the characters childish nature. ‘In many ways Lyra was a barbarian. What she liked best was clambering over the college roofs with Roger, the kitchen boy, who was her particular friend.’ This quote proves that she can form strong friendships. Another aspect of her character covered by this quotation is her distinct courage and she crawls around the high rooftops of the college. Either this or she is just childlike and does not realise the possible consequences of her actions. Interesting vocabulary in this quotation include: ‘clambering’ which suggests to me the impression of a child’s clumsy and ungainly movement, ‘barbarian’ use of this suggests they had their own little tribe and that she was fierce, brutal or a cruel person. Further on in the text Lyra runs away from a woman who captured her and is now left on the streets. She is confronted by a drunken man who offers her some brandy and shows a few more of her qualities. ‘Where are you going all alone like this’ ‘Going to meet my father’ ‘And who is he?’ ‘He’s a murderer’ ‘Ah! You’re joking’ ‘I en’t’ ‘Good night’ he said Here she promptly lies to the man and makes up a story about her father so the man will leave her alone. This proves that the man did not fool her and her character has grown from being naà ¯Ã‚ ¿Ã‚ ½ve to being sensible and no longer childlike. It also displays her newfound talent for lying. In the quotation she is also using informal language, trying to fit into her surroundings. The next quotation confirms that Lyra is determined to achieve her goal and it also shows her stubbornness. ‘You’ve done your part Lyra.’ ‘But I en’t done nothing yet!’ Lyra protested as she followed the others. Lyra has joined with ‘The Gyptians’ she is trying to convince them to go north with her to try and find the kidnapped children. The Gyptians disagree and tell her it would be too dangerous for her to go. However, she rebels and ends up forcing her way with them. This shows stubbornness, her determination to achieve her goal and again her courage. Near the climax of the story, Lyra is in the prison camp and is trying to listen into a conversation through the air duct above the room. ‘Lyra was trembling. The blood was pounding in her ears’ She is listening in on the conversation and finds out about all the terrible thing they do to children there but she keeps listening until they leave. This demonstrates that she is fearful in some ways but she can control this fear and listen on. This reveals that she is brave and courageous. She gathers a group together so they can escape now she knows what would happen to them. This proves she has strong leadership qualities. When everyone agrees to go with her they promptly escape from the camp. The next quote establishes that she is a quick thinker. ‘A movement later she had turned on all the gas taps and flung a match at the nearest burner.’ This is a quote from a section of the book where Lyra is destroying a building as a distraction so they can escape from the camp. It shows great creativity and a benefit of her patchwork upbringing, where she has learned a few useful things. I think this was one good quality that she learned from when playing with her friends. The following quote also shows that she is a quick thinker and creative. ‘Then she dragged a bag of flour from the shelf and hurled it at the edge of the table so it burst and filled the air with white, because she heard that flour will explode if treated like that near flames.’ I feel that the use of the word ‘white’ is effective because it describes the atmosphere in the room at that time. It would have made it feel like there was a curtain of mist in front of them and may have made them feel claustrophobic and confused. The next quotes describes Lyra’s ‘patchwork’ upbringing. ‘Lyra’s Knowledge has great gaps in it, like a map of the world largely eaten by mice†¦.’ This highlights that she has had education put together by small pieces of information and learns things as she goes along. The quote is a effective example of this because you can just imagine the world with pieces of the map missing, like he education. This quote is also a simile. From my study of characterisation of Lyra, I have concluded that throughout the course of the novel she matures significantly as a person. Her initial character features were: naà ¯Ã‚ ¿Ã‚ ½vetà ¯Ã‚ ¿Ã‚ ½, being headstrong, being childlike and being courageous. These are now replaced by characteristics such as: maturity, courage and sensibility. I think that the author has employed great skill and achieved a great goal in the creation of Lyra.

Sociology Of Race And Ethnicity - 1837 Words

Nicole Tetzlaff Sociology of Race and Ethnicity Essay Exam 1 Understanding race and racism can be very difficult for American citizens. This also leads to confusion when discussing current events around racial disparities and inequalities. Mainstream American general society views racism and race differently than sociologist who study these disparities and inequalities. The idea of double consciousness and ethnicity directly relate to the different ways in which different individuals understand and experience race and racism. In our current society where media is widely used, individual’s understandings of these topics becomes confusing and difficult to understand and/or comprehend. Discussing the blurry ideas of race and racism is so†¦show more content†¦One of the biggest mistakes that the white population makes in Mainstream American society regarding the way they view racism is the way in which they actually think or envision racism. Racism is thought to be events that have happened in history, but that don’t necessa rily happen â€Å"anymore†. Many of American’s that are white typically think of significant occurrences such as slavery, segregation, wars between races, and internment camps. Racism is viewed very differently for the non-white population. Discussed in lecture by Professor Chernega, â€Å"non-whites think of racism in terms of something that happened to them yesterday, today, or even potential racism they will face in the future† (Chernega, 2017). This produces two very different views that two different populations experience simultaneously. There is a reason for this difference in understanding what discrimination means. It is no surprise that blacks have faced a much longer period of discrimination when compared to whites. Another idea that plays a large part in the reason for these differences of understandings is the way in which history is told. 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