Monday, January 27, 2020

Airtel Lanka Is A Part Of Bharti Airtel Marketing Essay

Airtel Lanka Is A Part Of Bharti Airtel Marketing Essay Airtel Lanka is a part of Bharti Airtel, Indias leading telecommunication company which currently operates in 20 countries across Asia and Africa. They brag to be the world 5th largest mobile service provider with their customer base. Airtel Lanka currently has 1.7 million customers from an approximately 21 million customer base as of Quarter 3 in 2012. This assignment was constructed to analyze Airtel Lankas current marketing strategy in Sri Lanka based on Airtels prepaid and post paid voice plans. A valid rivalry analysis through Porters five forces and a detailed internal and external analysis has been conducted in this report, highlighting the issues Airtel had faced since its launch in 2009. Airtel has secured 4th place in the market with 5 players currently playing a tough game in the mobile telecommunication. A detailed product analysis has been undertaken, while looking into the market share and growth through a contextualized BCG matrix. The Ansoff matrix touches on the challenges faced and the ideal strategy to improvise on the mismatch of Airtel products in the market. Table of Contents 1.0 -Key areas of research and sources..1,2 2.0- Analysis of Airtel in the Sri Lankan Marketà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.2,3,4,5 2.1 Airtel Internal Analysis 2 2.2 Airtel External Analysis..3 2.3 Analysis of Airtel Competitorsà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.3 2.4 Putting into practice the Value proposition Builderà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.4 2.5 BCG MATRIXà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.4 2.6 The Ansoff Matrixà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.5 3.0- Key Conclusions Findings ..5,6 3.1 Internal Check up-SWOT5 3.2 Knowing your external environment.5 3.3 Creating a Value Proposition.5 3.4 Fierce Competition.6 3.5 BCG matrix Analysis of Airtels voice plans portfolio. 6 3.6 The Ansoff Matrix- developing a strategy..6 4.0 Critical Observations..7,8 4.1- Product Development. 7 4.2- Market Development7 4.3 Airtels Lifecycle extensionsà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..8 5.0 Learning outcomes from Group work ..8,9 6.0 Executive summary -Working as one teamà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..9 7.0 Action points..9 8.0 Appendices. 10,11,12,13,14 List of figures 2.1 Internal analysis (SWOT)à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Pg 2 2.2 External Environmental analysis (PESTEL)à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. à ¢Ã¢â€š ¬Ã‚ ¦..Pg 3 2.3 Analysis of Airtel Competitorsà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Pg 3 2.4 Putting into practice the Value proposition Builderà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Pg4 2.5 BCG Matrixà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Pg 4 2.6 Ansoff Matrixà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Pg5 3.4 Competitive Market Share of Sri Lankan Telecommunication players Pg 6 4.3 Airtels Lifecycle extensions à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..à ¢Ã¢â€š ¬Ã‚ ¦..Pg8 Key areas of research Primary Research We have conducted a survey to judge the market awareness on Airtel voice plans available in the market. We have each identified five segments (Youth, Senior Citizen, Corporate professional, professional entrepreneur, Family member) and interviewed five candidates. The sample size was total of 35 candidates, we collected the following responses Airtel plans confuse me The coverage is poor Rating Airtel in the somewhat category Our  Conclusion- Most of the market was not aware of Airtel products. Secondary Research A detailed research has been conducted with the use of academic journals, abstracts, trade publications, media reports, case studies, Interviews through the sources of Ebesco host, Harvard business review and many marketing management related text books and websites and statistical websites like the Central bank of Sri Lanka and the Telecommunication regulatory Commission. Internal Analysis The research on internal analysis of a company has explained the vitality of check ups giving a classic example of our own health check- ups every year and the importance of conducting a Swot check up internally too with the ever-so changing environment. External Analysis PESTEL analysis has been used. Media articles have demonstrated the external environmental challenges that Airtel is facing. Website journals have shown me the importance of analysing the external environment before planning for a new strategy. Competitor Analysis A detailed competitive analysis has been done using the Porters five forces. Research has highlighted a unique observation, that competition, today looks ahead of profits and should be strategizing to compete for survival. Value Proposition Many journal articles and marketing websites have been referenced. The research has shed light onto the importance of having a mechanism of a strong value proposition with a customer focus with the impact of being viewed as credible. A great example of this was Celtels success of entering the poorest continent. (24) BCG Matrix I have referenced journals, text books and trade publications which has highlighted product lifecycle decisions and some of the positives and negatives aspects of the BCG such as the lack of consideration in the competitive expectations and the risk factor. The Ansoff Matrix Research into journals and websites have demonstrated on how to develop a strategy through managing new technology innovations with the Ansoff matrix strategies along with a new concept of reverse innovation conducted by Airtel in India.(47) Analysis of Airtel in the Sri Lankan Market Airtels Internal analysis Threats Competition high High start up cost Free Internet calling Imposed Floor pricing for mobile providers. Strengths Recognized brand Capital investment from India 5th largest mobile operator in the world Strategic Partners around the world CEO well known business personality Weaknesses Lack of local knowledge Experience No coverage in rural areas Poor quality congestion and dropped calls Opportunities Very lucrative market Untapped Segments Legal Airtel set flow rates in Sri Lanka 2.2 Airtel External Analysis PESTEL Political Stability after the civil war Ecological Effects of their towers on the community health.CSR projects. Economic- Sri Lankan Rupees fluctuation Fuel price, Inflation Social Buying behaviors Technological- Adaptation from consumers 2.3 Analysis of Airtels Competitors Threat of New Entrants The set flow rate that is imposed from the government on calling rates makes it difficult to enter and compete. The Porters 5 forces Low Bargaining power of suppliers There are many mobile handset providers. Eg.Nokia Motorola, Sony Ericsson High Rivalry amongst existing players Customers have many choices High Bargaining power of Buyers There are 5 key mobile provides in Sri Lanka, Dialog Axiata, Mobitel, Etisalat, Airtel Hutch. Cost of switching is not high. Threat of Substitutes Fixed telephone lines, Internet calling. . 2.4 Putting into practice the Value proposition Builder 3.Offerings Corporate plans, Family packages, Special tourist plans. Value for money 2 .Value Experience Clear coverage, Best rates with value added services 1.Market Families, couples, Children, University students, Travelers Corporate businesses Value Proposition 4. Benefits Great packages for target the market . Rs 200 package included with free 200 MB, 200 sms 6. Proof Success stories to be highlighted through advertising to gain credibility. 5. Alternatives Differentiation Great Coverage, Unique plans. Adapted from : Greener consulting Ltd T/A Future curve (2003-2001) The value proposition builder. [Online]. Available from: [Accessed September 29th,2012 Market Share High Low Problem Child Stars 2.5 BCG matrix Pre paid post paid Value added services High Market Growth Cash Cows Low Dogs 2.6 Ansoff Matrix Existing Product New Product Airtel Existing Market Product Development Market Penetration Diversification Market Development New Markets 3.0 Key Conclusions Findings 3.1 Internal Check ups-SWOT Just as we conduct check- ups on for health, A SWOT is required with the changing market trends. The strong financial backing can be used to increase its investments and expand rural coverage. Their strategic partners can assist in improving credibility local market knowledge. 3.2 Knowing your external environment The government imposed flow rate makes it harder for Airtel to compete. Mr Mittal explained that this could be played with in India which makes competition easier. (39) 3.3Creating a value proposition Creating a value proposition is essential for a company trying to reach its target market. A value proposition is not about listing all Airtels benefits but selecting the core benefits. Sunil Mittal chairman of Bharti Enterprises, had introduced a concept of reverse innovation success where he outsourced key IT functions and left concentration on core strengths of understanding customers and building brand in India. (47) 3.4 Fierce Competition Porters Five forces acts as a helpful tool in devising a strategy based on competition. I have identified that rivalry is high with 5 large players in a market of 21,699,591 mobile subscribers in Q3 2012. Competitive Market share of Sri Lanka Telecommunication player (Author 2012) 3.5 BCG matrix Analysis of Airtels voice plans portfolio There is a growing telecommunication market share of approximately 95 % as mobile users. Airtel needs to adapt is product lifecycle to uplift its matured products and implement proper segmentation to gain market share. 3.6 The Ansoff Matrix- developing a strategy Airtel is adopting a low cost mass market strategy. (Market penetration) Airtel needs to rejuvenate their product and conduct proper segmentation to develop its market and look into a strategy of Market Development and Product development. 4.0 Critical observations 4.1 Product Development Balanced portfolio We need to understand that using BCG to analyse its market share and growth and cash flow could be ineffectively measuring performance. Airtel needs to differentiate and localise their product portfolio and ensure customers are knowledgeable about the differentiated value offered. Eg Rs 100 package, Rs 300 package. Wider Network Coverage Clarity Airtel pleas from the Sri Lankan government to allow tower sharing which will reduce overall cost, improve quality and minimise environmental concerns. The usage of Satellites will improve connection quality. Value proposition develops the product Airtel needs to uplift its image in mobile technology sector with its Indian expertise. Retail partnerships can be used such as banks and food retailers to align credibility. Adding value for money and reducing cost.. 4.2 Market Development Move from Mass market Low cost strategy and establish value for money Airtel is lowering rates and using a penetration strategy. Mittal explained that Tariffs could be played with in India which makes competition easier. So Airtel should adopt packages with value added services as opposed to low cost which will be valued by its markets. (39) Develop untapped markets Kiddies Plan Parents will see this as a security to be able to contact their children and have restrictions on internet and calling features in place. Welcome to Sri Lanka- Tailored to the tourism in Sri Lanka. With application forms on the tourism website and they have a connection ready when arrive at the airport. Corporate packages Offering great bundle packages with Internet, corporate mobiles services, Dialog is treating its high spenders with a key client relationship club offering receptions and freebies and points system. Airtel should adopt a similar strategy to attract the top spenders and sustain their loyalty. 4.3 Airtels Lifecycle extensions Marketing Mix adjustment -Add value rather than reduce price After sales service -Better Communication to public Product adjustments Better coverage with towers and satellites Improvement with more value added services Increase Usage of Airtel bu current customers -Develop great packages Increase Number of Airtel Users Convert non users in new Segments -Grab Competitors Customer . Kotler,P. And Keller,K ( 2009) (19) 5.0 Learning outcomes from group work Master Market penetration before moving on The group identified that Airtels current strategy undertaken is market penetration. Airtel is not currently performing in their markets or their products. They need to perfect this before moving on. A differentiated market penetration strategy is what the group has decided. It was identified that Airtel has already many registered segmented products with the Telecommunication regulatory commission, the underlying issue is the clutter in advertising of Airtel packages that it is not marketed properly. Trail offers This was a new idea brought up by one of our team members to offer 1 month trial offers and let customers experience Airtels product. This will help to capture market share from competitors. We have identified Product P from the marketing mix and that for successful implementation it requires a synchronization of the other 3 Ps Evolving Technology Discussion went that Airtel should always keep a high priority on evolving technology despite its penetration strategy to stay in existing markets and existing products. Retail Partnerships My assignment identified for retails partnerships to enhance the value of the overall product but our team has looked at it as an opportunity to meet target markets and to establish credibility in their markets. 6.0 Executive summary -Working as one team The team got along well there was active contribution from all business backgrounds by each team member. We worked well to stick to our time plan. We got a good competitor insight from a team member who worked for the competitor, Dialog Axiata and another who had foreign exposure had brought forward technologies like tower sharing.On the flip side our group was very opinionated but we always battled out the contradictions and came to an agreeable solution. Individually I learnt a lot about the industry insights and the facts and figures brought by team member has enhanced my knowledge in the telecommunication industry. Action points The group started early to choose a company and Individual research was conducted on Product from the marketing mix. An active email group was set up where we had online discussions as well. Second Meet up was to discuss ideas so far and our progress Once we completed our individual assignment we discussed our findings along with the survey results (see appendix) and battled out the best points to put in our power point presentation. We finalized the slides with layout and discussed out talking points We are now practicing our presentation. 8.0 Appendix QUESTIONNAIRE This survey is about the Airtel and their product offering. Please spend some valuable time of you on this survey and information which collected through this survey would be kept confidentially. Male Female 1. Gender (à ¢Ã‹â€ Ã… ¡) 2. Age (à ¢Ã‹â€ Ã… ¡) 20 25 26 35 36 45 45 50 51-Above 3. Rate the following mobile phone suppliers according to your preference. Very good Good Average Some what Dislike 1 2 3 4 5 Airtel 1 2 3 4 5 Hutch 1 2 3 4 5 Dialog 1 2 3 4 5 Mobitel 1 2 3 4 5 Etisalat 1 2 3 4 5 4. Have you ever used an Airtel connection? (à ¢Ã‹â€ Ã… ¡) Yes No 5. If the answer is yes for the above question why did you switch to another connection? (à ¢Ã‹â€ Ã… ¡) Airtel Product range confused me Price levels are didnt meet up my requirement Coverage is not sufficient Marketing campaigns makes me complex Value added services are not sufficient 6. You use your device mostly on; (à ¢Ã‹â€ Ã… ¡) Voice SMS Data 7. Whose product range fulfil your mobile connection requirement (à ¢Ã‹â€ Ã… ¡) Airtel Hutch Dialog Mobitel Etisalat 8. Your most favourite marketing campaign is from (à ¢Ã‹â€ Ã… ¡) Airtel Hutch Dialog Mobitel Etisalat Thank you

Saturday, January 18, 2020

Snow White: Told by Christopher Boone

Snow White is a fairy tale. I do not like fairy tales because fairies do not exist. Mother used to read fairy tales to me when I was younger but not any more. I used to hate Snow White, because there is no just thing as a magic mirror and dwarves do not exist and these are all lies as they are not real. I hate lying and Mother used to say that this makes me a good person. Snow White was a princess and was a very kind person who was caring and loving to all animals. Snow White lived in a castle which is a very big house which is usually situated on a hill with very high walls. I would love to live in a castle by myself as I could be alone for a long time and pretend I was the only person in the world. But I would also hate living in a castle as it would take a long time walking from room to room, and eventually I would get confused and lost and forget where my room is. Snow White's mother died just after she was born, my mother also died but because of a heart attack and not birth. Snow White's father married another princess who became queen, and became Snow White's stepmother. My father would never marry another woman again as he will forget mother, and then forget me. Snow White's stepmother had a magic mirror which told the holder of the mirror the answer to any question. I don't like this part as magic mirrors do not exist, and there will never be one. And so one day the new queen asked the mirror, â€Å"Mirror, mirror on the wall, who in the land is fairest of all?† And the mirror said, â€Å"You my queen are the fairest of all†. But when Snow White turned seven years of age, the magic mirror said, â€Å"Queen, you are full fair, 'tis true, but Snow White is fairer than you.† And so the queen gets jealous and orders a huntsman to take Snow White into the woods to be killed. I don't like this part as it involves violence, and I don't think fairy tales should involve violence. The queen also wanted the huntsman to return with Snow White's heart as proof of her death. I think that this part of the story is silly because no one would murder someone just to be the fairest of all and if my mother tried to murder me I would hate her and try to get revenge. So the huntsman takes Snow White into the forest to be killed, but just before the huntsman was about to stab her, he finds himself unable to kill her, and tells her to flee and hide. The huntsman returns with the heart of a young boar, which is prepared and eaten by the queen. This part makes me sick as eating a heart is revolting and gross. So as Snow White was fleeing she found a small cottage where seven dwarfs were living, the dwarves let her stay if she keeps the house for them, cooks, make beds, wash, sew, knit, and keep everything clean and orderly. The dwarfs said, â€Å"If you do all these things than you can stay.† Snow White agreed and rested at the dwarfs' house for the 1st day. I don't like this part as dwarfs do not exist and I find this cruel as Snow White has to do all these choirs just to stay at the dwarfs' house. Meanwhile the queen asks her mirror once again, â€Å"Who's the fairest of them all?† And the Mirror informs the queen that Snow White is alive and living with the dwarfs, and she is still the fairest of them all. I don't like the following part because the queen disguises herself as three different people trying to sell something to Snow White which will kill her. The queen fails to kill Snow White on the first and second attempt due to the dwarfs reviving her. But on the last attempt, the queen creates a poisoned apple, and is disguised as a farmer's wife, and offers the apple to Snow White. At first Snow White is hesitant to eat it, until the queen cuts the apple in half, and eats the white side, and gives the poisoned part of the apple to Snow White. Snow White eating the apple and immediately collapses. When the dwarfs return, they cannot revive her, and place her in a glass coffin assuming she is dead. This makes me feel sad as it makes me think that Snow White is dead for sure. The story continues when a prince travelling through the land sees Snow White in her coffin. The prince is enchanted by her beauty and instantly falls in love with her. The dwarfs then give the coffin containing Snow White to the prince, and the prince's servants carry the coffin away. But whilst travelling they stumble on some bushes and the movement causes the piece of poisoned apple to be released from her throat, therefore awakening her. I don't like this part of the story as it is very unlikely that this could happen as someone who has been dead for some time can't awaken. So as soon as Snow White awakens, the prince declares love for her and a wedding is planned. Meanwhile the queen once again asks the mirror, â€Å"Who is the fairest in the land.† And the mirror replies, â€Å"You, my queen, are fair; it is true. But the young queen is a thousand times fairer than you.† The queen does not realise that this new queen is Snow White, and she arrives at the wedding, but is alarmed and startled when she realises the truth. The queen is caught and she is forced to wear a pair of heated iron shoes. She is forced to dance in them until she falls down dead. This is the end of the story, and ends happily ever after, just like all fairy tales should do.

Friday, January 10, 2020

Personal Study †Northern Lights By Stephen Grant Essay

I have recently enjoyed studying a novel by Philip Pullman entitled Northern Lights. The main idea of the novel is about a girl who is travelling north to find her kidnapped friend and other children. She also wanted to give her father something. The novel was a delightful account of how the girl developed and became wiser throughout the story. The main element of the novel I am going to look at is how Lyra develops throughout the course of the novel. Pullman describes the development and determination of the character through characterisation. The author uses effective skills to develop the protagonist into becoming a wiser, more mature and a more courageous person. At first I found Lyra to be naà ¯Ã‚ ¿Ã‚ ½ve and headstrong but as her character develops she learns more about how the world works. There is one thing in her I feel was with her through the novel. This was her courage. I feel that she is consistently courageous to the extent of the plot. Here is quote from the start of the novel in which her background story is told. ‘She was proud of her college’s eminence and liked to boast of it to various ragamuffins she played with by the canal or clay beds.’ Jordan College adopted Lyra when she was very young as her mother and father had died. She likes to think of it as ‘her college’ and is very proud of it. However, she is not educated at the college and there fore has a lot of spare time which she uses to play with street children. This shows her character to be of a young naà ¯Ã‚ ¿Ã‚ ½ve and mischievous nature. This next quote shows the characters childish nature. ‘In many ways Lyra was a barbarian. What she liked best was clambering over the college roofs with Roger, the kitchen boy, who was her particular friend.’ This quote proves that she can form strong friendships. Another aspect of her character covered by this quotation is her distinct courage and she crawls around the high rooftops of the college. Either this or she is just childlike and does not realise the possible consequences of her actions. Interesting vocabulary in this quotation include: ‘clambering’ which suggests to me the impression of a child’s clumsy and ungainly movement, ‘barbarian’ use of this suggests they had their own little tribe and that she was fierce, brutal or a cruel person. Further on in the text Lyra runs away from a woman who captured her and is now left on the streets. She is confronted by a drunken man who offers her some brandy and shows a few more of her qualities. ‘Where are you going all alone like this’ ‘Going to meet my father’ ‘And who is he?’ ‘He’s a murderer’ ‘Ah! You’re joking’ ‘I en’t’ ‘Good night’ he said Here she promptly lies to the man and makes up a story about her father so the man will leave her alone. This proves that the man did not fool her and her character has grown from being naà ¯Ã‚ ¿Ã‚ ½ve to being sensible and no longer childlike. It also displays her newfound talent for lying. In the quotation she is also using informal language, trying to fit into her surroundings. The next quotation confirms that Lyra is determined to achieve her goal and it also shows her stubbornness. ‘You’ve done your part Lyra.’ ‘But I en’t done nothing yet!’ Lyra protested as she followed the others. Lyra has joined with ‘The Gyptians’ she is trying to convince them to go north with her to try and find the kidnapped children. The Gyptians disagree and tell her it would be too dangerous for her to go. However, she rebels and ends up forcing her way with them. This shows stubbornness, her determination to achieve her goal and again her courage. Near the climax of the story, Lyra is in the prison camp and is trying to listen into a conversation through the air duct above the room. ‘Lyra was trembling. The blood was pounding in her ears’ She is listening in on the conversation and finds out about all the terrible thing they do to children there but she keeps listening until they leave. This demonstrates that she is fearful in some ways but she can control this fear and listen on. This reveals that she is brave and courageous. She gathers a group together so they can escape now she knows what would happen to them. This proves she has strong leadership qualities. When everyone agrees to go with her they promptly escape from the camp. The next quote establishes that she is a quick thinker. ‘A movement later she had turned on all the gas taps and flung a match at the nearest burner.’ This is a quote from a section of the book where Lyra is destroying a building as a distraction so they can escape from the camp. It shows great creativity and a benefit of her patchwork upbringing, where she has learned a few useful things. I think this was one good quality that she learned from when playing with her friends. The following quote also shows that she is a quick thinker and creative. ‘Then she dragged a bag of flour from the shelf and hurled it at the edge of the table so it burst and filled the air with white, because she heard that flour will explode if treated like that near flames.’ I feel that the use of the word ‘white’ is effective because it describes the atmosphere in the room at that time. It would have made it feel like there was a curtain of mist in front of them and may have made them feel claustrophobic and confused. The next quotes describes Lyra’s ‘patchwork’ upbringing. ‘Lyra’s Knowledge has great gaps in it, like a map of the world largely eaten by mice†¦.’ This highlights that she has had education put together by small pieces of information and learns things as she goes along. The quote is a effective example of this because you can just imagine the world with pieces of the map missing, like he education. This quote is also a simile. From my study of characterisation of Lyra, I have concluded that throughout the course of the novel she matures significantly as a person. Her initial character features were: naà ¯Ã‚ ¿Ã‚ ½vetà ¯Ã‚ ¿Ã‚ ½, being headstrong, being childlike and being courageous. These are now replaced by characteristics such as: maturity, courage and sensibility. I think that the author has employed great skill and achieved a great goal in the creation of Lyra.

Thursday, January 2, 2020

Sociology Of Race And Ethnicity - 1837 Words

Nicole Tetzlaff Sociology of Race and Ethnicity Essay Exam 1 Understanding race and racism can be very difficult for American citizens. This also leads to confusion when discussing current events around racial disparities and inequalities. Mainstream American general society views racism and race differently than sociologist who study these disparities and inequalities. The idea of double consciousness and ethnicity directly relate to the different ways in which different individuals understand and experience race and racism. In our current society where media is widely used, individual’s understandings of these topics becomes confusing and difficult to understand and/or comprehend. Discussing the blurry ideas of race and racism is so†¦show more content†¦One of the biggest mistakes that the white population makes in Mainstream American society regarding the way they view racism is the way in which they actually think or envision racism. Racism is thought to be events that have happened in history, but that don’t necessa rily happen â€Å"anymore†. Many of American’s that are white typically think of significant occurrences such as slavery, segregation, wars between races, and internment camps. Racism is viewed very differently for the non-white population. Discussed in lecture by Professor Chernega, â€Å"non-whites think of racism in terms of something that happened to them yesterday, today, or even potential racism they will face in the future† (Chernega, 2017). This produces two very different views that two different populations experience simultaneously. There is a reason for this difference in understanding what discrimination means. It is no surprise that blacks have faced a much longer period of discrimination when compared to whites. Another idea that plays a large part in the reason for these differences of understandings is the way in which history is told. Many historic stories are told as if racism is something that only occurred in the past and doesn’t nece ssarily happen anymore. More often than not, racism is not addressed as a current issue when historic events are explained. Author Kohl discusses the issues regarding children’s literatureShow MoreRelatedSociology : Race And Ethnicity983 Words   |  4 PagesJaneva Walters October 2, 2015 Professor Gambs Sociology 100 Race and Ethnicity Although the terms race and ethnicity are very common, very few of us accurately describe the difference between the two. Simply because we tend to combine them into the same definition. Race is a category of people widely perceived as sharing socially significant physical characteristics such as skin tone. Ethnicity on the other hand refers to a shared cultural heritage, often deriving from a common ancestry andRead MoreSociology : Race And Ethnicity962 Words   |  4 PagesRace and ethnicity are commonly used as synonyms for each other as we encounter many diverse individuals throughout the world. Sociologist on the other hand, find very distinct understandings to how these terms, while different, hold correlation to one another. Max Weber, a founding figure of sociology, was one of the first to define race and ethnicity. He stood with the idea of essentialism which presumes that and individual s identity depends on fundamental and innate characteristics that areRead MoreSoc iology in Everyday Life Essay911 Words   |  4 PagesSociology in Every Life One central and important study of sociology is the study of everyday social life. Everyday life and sociology are definitely two distinct terms and situations, but they hold a close relationship. 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Wednesday, December 25, 2019

The Fundamentals of College Application Essay Samples for Math Major Revealed

The Fundamentals of College Application Essay Samples for Math Major Revealed Thus, the essay is supposed to coincide with the applicant's qualities and interests in order for it to boost the probability of admission. Writing college essays is among the most difficult facets of the college application procedure, and it's also among the most important. Developing a topic is a trying job, but one that each student must do on their own. For a beginning, the usual application essay topics need you to use language that's absolutely free from language flaws and grammatical mistakes. What You Don't Know About College Application Essay Samples for Math Major If you wish to create a college essay which works, you want to provide importance on the content which you will supply the admissions officer of your intended university with. It is crucial to capture the interest of the admission tutors irrespective of how strict they may appear to be. If you're going to include details that may directly hit the requirements of the school, then it is easy to get the approvalA that you should be accepted for enrollment. Besides college loans, there's the stress of keeping a GPA to join the university which you dream about. You might also attempt sharing your essay with different people and receiving their thoughts. Most colleges ask a fairly generic question for which they want to observe a fairly focused answer. After you own a topic, it's best to make an outline of ideas. Using somebody else's topic (or their essay for this matter) is never a great idea. What You Should Do to Find Out About College Application Essay Samples for Math Major Before You're Left Behind The situation is made worse by the simple fact that the expense of living keeps increasing every single day. In case the college application requires you to select a topic, consider the things closest and dearest to your heart. You're attempting to show colleges your very best self, therefore it mi ght appear counterintuitive to willingly acknowledge a time you struggled. For instance, a student might wish to write about a certain hardship in life which he or she has overcome. The Ultimate College Application Essay Samples for Math Major Trick Individual schools sometimes need supplemental essays. College essays will be able to help you get accepted by a college so that it might be worth knowing how to compose a good one. Essay requirements will change from school to school, but you're going to probably be requested to write 250750 words. The duration of your essay is not what universities search for. As a consequence, spending money to take care of your essays could possibly be challenging. Occasionally, values are supplied in the shape of a scenario, other times, you might be requested to take the financial values from either the financial or yearly report of a business. Let's look at a good example. Using College Application Essay Samples for Math Major Fantasti c essays can only enable you in the event that you apply. Big words aren't better. All you have to do is specify if you want your essay to be delivered. Working on lower-order concerns may give you the impression that the essay is prepared to submit prematurely. If in the case that you haven't any choice except to compose an essay on a particular topic, be different, creative, and original. Try to remember, the very best essay topic is one which is quite unique to you. The essay can provide a great chance to speak about a few of your accomplishments, but always make certain to do so in a means that isn't braggadocious. Besides the situations that you should always remember, in addition, there are some things which you shouldn't do when creating the content of your college essay. You'll get to the point you could create an essay right away, with good grammar, excellent experiences to chat about, and the most suitable length for the application. The author starts with a rather in depth story of an event or description of an individual or place. Ideas, Formul as and Shortcuts for College Application Essay Samples for Math Major One of the most difficult features of college life is finances. The sphere of physical therapy is growing, and with my skills in marketing, I aspire to grow the regional Ridgeview services across the world. Do not be concerned if you don't have a single defining experience that shaped each goal you had afterwards. In case the answer is no, then you have to keep trying to find a topic. When you sit down to compose your application essays, there's very little left that you are able to control. When you haven't seen a scholarship program, you should check at some. If you devote the time and adhere to the hints below, you can boost your scholarship essays and get more awards. More frequently than not, deadlines for submitting applications are almost always short which makes many possible applicants worry they will be unable to to submit their sample essay for MBA application in time. The Ultimate College App lication Essay Samples for Math Major Trick Well-done samples offer an education in format. Cite instances wherein you had the ability to showcase a specific quality. Listed below are the guarantees we offer to anybody who is prepared to get professional aid. Consider people that are always alert in classes and who constantly take part in discussions.

Tuesday, December 17, 2019

How Julius Caesars actions of intelligence and leadership...

A hero is defined as a person noted for feats of courage or nobility of purpose. Some people say that this means that a hero is someone who must risk his life to save millions of people. Others say that this means a hero is one who dies for what he believes in. And still others say that this means that a hero is somebody who fights against overwhelming odds. All of those qualities are certain qualities of a hero, but, going back to mythological times, a hero is one who fought in great battles against overwhelming odds, in order to restore an empire or disable an enemy. In doing so, this hero killed many adversaries, and was called a hero by just how many he had slain. Julius Caesar, one of the greatest historical figures of all-time,†¦show more content†¦By all accounts he was also able, with the prescience of genius, to deduce what Pompeys battle-plan would be and to prepare his own counterstrokes accordingly. When Pompey massed his cavalry on his left wing to destroy Caesa rs forces, Caesar placed cohorts of infantry to meet them and held hidden units in reserve. With orders to strike at the faces of the young Pompeians, Caesars legions panicked Pompeys cavalry, which broke and fled. Caesar then threw in reinforcements and outflanked Pompeys entire army. (Suzanne Cross). This was an excellent show of intelligence. Caesar took what he knew about the enemy, and applied it in his plans. His intelligence is what panicked the cavalry, and his intelligence is what gave him the victory. This proves that making logical decisions is much more intelligent than going into battle, hoping for a miraculous victory. As written in The Three Kingdoms, by Luo Guanzhong, Zhuge Liang, a legendary Chinese strategist of the Shu kingdom, is quoted as saying, Those who are skilled in combat do not become angered, those who are skilled at winning do not become afraid. Thus the wise win before they fight, while the ignorant fight to win. This also proves that making logical decisions before battle is much more intelligent than going into battle without thinking. This statement means that, in order to win in battle, one must plan ahead. Applying this statement to Julius Caesar, he had already won

Monday, December 9, 2019

Lying Is Sometimes Neccessary free essay sample

As children we have all been lied to for generations about frivolous thins such as The Tooth Fairy, Santa Claus and The Easter Bunny. What happens when the truth comes out and feelings are hurt? Then you have to ask yourself was it really necessary? I disagree that lying is sometimes necessary. Lying especially under oath is punishable by law, makes others think of you as disloyal and untrustworthy and is so much more complicated than telling the truth. On the other hand some people believe that telling a† white lie† (something that is believed to have little to no negative effect) to an innocent child isn’t so harsh. Another point that some point out is that children mimic what they see. A child may start lying habitually just because you told a â€Å"white lie† An innocent child may not fully understand the concept of â€Å"white lies† and when to use them. We will write a custom essay sample on Lying Is Sometimes Neccessary or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page These children may end up in a cycle of repetitive lying where they find it difficult to stop altogether. When lying becomes a problem it is important to once again teach the child the consequences of lying. Moreover, what about fibbing to a friend in regards to a surprise birthday party? You then have to think, how is this person going to accept it, if they are a forgiving person or do they hold the silliest grudges? Your intentions may not have been bad per say but it’s the principle about the situation and this will create conflict for something that you may have thought was small. Do you swear to tell the truth, the whole truth, and nothing but the truth so help you God? Those are the famous words we as Americans under oath swear to. If you lie under oath that is called perjury and can get you sentenced to jail or fined. In recent news, I came across an article about a young, naive teenage girl that lied about getting raped while under oath just to save herself from getting grounded by her parents. As a result of her lying she got more than grounded. She was sentenced to 90 hours of community service, fined $375. 00 and had to humiliate herself by publicly apologizing to everyone. In addition, to her getting in trouble, she is now considered a liar and dishonest person. Who wants to be called a liar and untrustworthy? I firmly believe in the age old saying â€Å"honesty is the best policy†. Now her character is discrete and her reputation is stained. Lying shows lack of integrity and you cannot choose your consequences when you are caught lying. Also, the teenager could have avoided all the bad things that have taken place if she had only told the truth. If you think about it lying only leads to more lies that create a snowball effect. Eventually everything is going to build up and it’s not going to be a good ending. The truth is not always pretty, but lies are even uglier especially when they’ve been exposed. In conclusion, nobody wins when it comes to lies and the consequences are not worth it. Lying is not necessary even you think it’s a â€Å"white lie† and can cause more harm than intended on more than one party. All lying bears consequences; some small and great that we all have to accept. It is up to you to have the decency and the integrity to tell the truth.